• No Forms No Spam No Cold Calls
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Leadership Business

No Forms No Spam No Cold Calls

by Latane Conant

7h 24m
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Old-school B2B tactics are pushing modern buyers away. Today's buyers prefer to research anonymously — often in decision-making teams of six to ten or more — making traditional lead-generation strategies like form fills, bulk emails, and cold calling not just ineffective but counterproductive.

In this step-by-step guide, pioneering CMO Latané Conant delivers a bold, customer-first playbook that transforms the way you think about marketing and selling. Learn how to uncover hidden customer demand, prioritize which accounts to pursue, engage the entire buying team, and measure real success — without the tactics that treat future customers poorly.

Conant shows how to leverage AI-powered intent data and modern revenue technologies to move from a spray-and-pray approach to targeted, personalized account-based campaigns.

What You'll Learn

How to uncover hidden customer demand using AI and intent data
How to prioritize which accounts deserve your sales and marketing attention
Strategies for engaging the entire buying team, not just one contact
How to measure true revenue impact instead of vanity metrics
Why form fills, spam emails, and cold calls hurt your business
How to shift from defensive to offensive marketing strategies
Best practices for sales territory design, seller development, and talent retention

About the Author

Latané Conant is the Chief Market Officer at 6sense, the leading account engagement platform. A pioneering B2B marketing executive known for her bold, unconventional approach, she has been recognized as a top CMO by multiple industry publications. Her work has helped transform how enterprise companies approach revenue generation in the modern buying era.

Program Details

Running time: 7 hours 24 minutes. Narrated by Latane Conant and Dan Struzel. Published by Nightingale-Conant (November 2020).

How to Listen

Available on Audible — search for the title in the Audible app or website. You can also purchase the digital download directly from this page. After purchase, you will receive a download link via email.

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