Latane Conant

Latane Conant is a marketing technology executive, author, and thought leader who has become one of the most influential voices in modern B2B marketing. With a career spanning some of the most dynamic corners of the technology industry, she has championed a data-driven, customer-centric approach to marketing that has reshaped how companies think about growth, revenue, and customer engagement.

As a Chief Market Officer, Conant has led transformative go-to-market initiatives at multiple technology companies, pioneering the adoption of account-based marketing (ABM) and revenue intelligence strategies. Her work centers on aligning marketing and sales teams around a shared understanding of buyer intent, enabling organizations to focus their energy on the accounts most likely to convert and deliver long-term value.

A sought-after speaker and advisor, Latane Conant is known for her direct, no-nonsense approach to marketing leadership. Her programs and writings offer practical frameworks for modern marketers navigating complex buying journeys, long sales cycles, and the explosion of data available to today's revenue teams. For professionals looking to elevate their marketing strategy and drive measurable business impact, her insights represent a compelling guide to the future of B2B growth.