• The Secrets of Word of Mouth Marketing
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Leadership Business

The Secrets of Word of Mouth Marketing

by George Silverman

6h 58m
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George Silverman, an acknowledged expert on word-of-mouth marketing, reveals a step-by-step process for launching your own highly successful WOM effort. Learn to harness word of mouth and it can drive consumers to try your product or service more than any other marketing strategy—at a fraction of the cost.

Drawing on 30 years of pioneering work in consumer influence and referral marketing, Silverman shows you how to engineer the most powerful force in business: authentic customer advocacy. You will learn why people recommend products, what makes a message spread, and how to systematically remove every barrier that prevents your satisfied customers from becoming your most effective salespeople.

Whether you are a small business owner or a corporate marketer, The Secrets of Word-of-Mouth Marketing gives you a practical, tested system for creating unstoppable buzz that brings customers to your door—and keeps them coming back.

What You'll Learn

["Why word of mouth outperforms every other form of marketing by orders of magnitude", "A step-by-step process for engineering a successful word-of-mouth campaign", "How to identify and activate the right people to spread your message powerfully", "Techniques for removing the barriers that prevent customers from recommending you", "How to measure, monitor, and accelerate word of mouth in your market", "Real-world case studies of companies that transformed their businesses through customer advocacy"]

About the Author

George Silverman is one of the world's foremost authorities on word-of-mouth marketing and the founder of Market Navigation, Inc. He pioneered the use of telephone focus groups and peer influence panels in the 1970s, decades before word-of-mouth marketing became a recognized discipline. His book The Secrets of Word-of-Mouth Marketing is considered a definitive guide to the field, and his consulting work has helped companies across industries harness the power of authentic customer advocacy.

Program Details

Multi-session audio program presenting George Silverman's complete word-of-mouth marketing system.

How to Listen

Available on Audible — search for the title in the Audible app or website. You can also purchase the digital download directly from this page. After purchase, you will receive a download link via email.

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