The Local Entrepreneur

Every major chain restaurant, retail franchise, and local business competes for the same customers — and the ones that win do so not through massive advertising budgets, but through mastery of their own neighborhood. In The Local Entrepreneur: A Shortcut to Extraordinary Profits, marketing strategist Tom Feltenstein reveals the neighborhood marketing system he developed over 30 years working with McDonald's, Disney, Burger King, and hundreds of local businesses.

Tom Feltenstein — recognized as the modern-day father of strategic neighborhood marketing and a disciple of McDonald's founder Ray Kroc — shows you how to stop competing on price and start owning your local market through smarter strategy, not bigger spending.

What You'll Learn

• How to identify and dominate your own neighborhood market using Tom's 4 Walls Marketing system
• Strategies used by McDonald's, Disney, and Hyatt to build loyal local customer bases
• How to maximize profits from existing customers before spending a dollar on new customer acquisition
• Low-cost, high-impact marketing tactics that outperform expensive advertising campaigns
• How to build community relationships that create lasting competitive advantages
• Specific tactics for increasing transactions, ticket size, and customer retention simultaneously
• How to apply Fortune 500 marketing thinking to your local business or franchise

Tom Feltenstein has consulted with Disney, Hyatt Hotels, Texaco, Coca-Cola, Pepsi, Wendy's, Subway, and the U.S. Marine Corps. He is the author of 14 books and founder of the Power Marketing Academy. This program includes 8 audio sessions, a DVD, and a comprehensive 110-page workbook.