• The Brand Called You
  • The Brand Called You
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Leadership Business

The Brand Called You

by Peter Montoya

4h 48m
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The Brand Called You — personal branding pioneer Peter Montoya takes you step by step through building a powerful personal brand that positions you as the brand of choice — not merely a salesperson. In an age of faceless corporations and rubber-stamped services, the entrepreneurs who realize they are the real commodity will set themselves apart from all competition.

Personal Branding uses brochures, logos, direct mail, the Internet, public relations, and other channels to communicate your identity on an entirely new level — giving consumers a compelling reason to choose you over competitors. Whether you're a motivated professional or an ambitious solopreneur, developing your personal brand is essential for lasting success.

  • Understand how and why personal brands work — and the Eight Unbreakable Laws of Personal Branding
  • Discover why specialists are 100 times more successful than generalists
  • Put personal branding tools to work: logos, direct mail, PR, speaking, and publishing
  • Master the importance of positioning — occupy a specific place in the minds of prospects
  • Learn why visibility is more important than ability in today's marketplace
  • Clone yourself by building a team that amplifies your brand without diluting it
  • Saturate the marketplace through consistent, persistent multi-channel brand exposure

What You'll Learn

• Understand how and why personal brands work — and the Eight Unbreakable Laws
• Discover why specialists are 100 times more successful than generalists
• Put personal branding tools to work: logos, direct mail, PR, speaking, and publishing
• Master positioning — occupy a specific place in the minds of your ideal prospects
• Learn why visibility is more important than ability in today's marketplace
• Clone yourself by building a team that amplifies your brand
• Saturate the marketplace through consistent, persistent multi-channel brand exposure

About the Author

Peter Montoya is president of Peter Montoya Inc., recognized as the world's only Personal Branding agency. He is the author of The Personal Branding Phenomenon, the pioneering book that established the personal branding category. Montoya works with independent professionals, entrepreneurs, and solopreneurs to help them differentiate themselves in crowded markets and build authentic, powerful personal brands that generate consistent business growth.

Program Details

Runtime: 4 hours and 48 minutes
Format: 6 Compact Discs with Guide + first issue of Personal Branding Magazine
Published by Nightingale-Conant

How to Listen

Available on Audible — search for the title in the Audible app or website. You can also purchase the digital download directly from this page. After purchase, you will receive a download link via email.

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