• Power Selling
  • Power Selling
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Leadership BusinessSelf Discipline Psychology

Power Selling

by Loretta Malandro

4h 41m
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In sales, what might have worked yesterday is just not good enough in today’s competitive marketplace.

In Power Selling, Dr. Loretta Malandro provides you with the 21 most current psychological principles of persuasion — new, powerful discoveries about human behavior and why people buy now. You’ll learn to create the “Eureka Factor” — the buyer’s sense that everything is just right. And it’s all in a practical, step-by-step format that lets you start using your knowledge the very same day.

This is a must-have program for closing more sales right now. In this program, you will learn about:

  • 21st Century Selling
  • How and Why People Are Persuaded
  • The Critical First Four Minutes
  • Listening for Key Information
  • Pacing and Leading: Building Rapport
  • Pacing and Leading: Achieving Outcomes
  • The Psychology of Words
  • The Psychology of Questions
  • Reframing a Point of View
  • Reframing Objections
  • The 60-Second Close
  • Rehearsing in Your Mind

What You'll Learn

• 21st Century Selling
• How and Why People Are Persuaded
• The Critical First Four Minutes
• Listening for Key Information
• Pacing and Leading: Building Rapport
• Pacing and Leading: Achieving Outcomes
• The Psychology of Words
• The Psychology of Questions
• Reframing a Point of View
• Reframing Objections
• The 60-Second Close
• Rehearsing in Your Mind

About the Author

Dr. Loretta Malandro is an internationally recognized expert in communication, influence, and high-performance selling. Founder of the Malandro Communication Institute, she has coached Fortune 500 executives and sales teams in the psychological dynamics of persuasion. Her research bridges neuroscience, linguistics, and behavioral psychology to deliver a comprehensive framework for mastering the art of communication and closing. Her programs have been used to train sales forces at leading organizations worldwide.

Program Details

12 sessions • Comprehensive guide to the psychology of persuasion and selling

How to Listen

Available on Audible — search for the title in the Audible app or website. You can also purchase the digital download directly from this page. After purchase, you will receive a download link via email.

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