How To Market Through Direct Mail

Direct mail remains one of the most powerful and targeted marketing channels available — and no one teaches it better than Nido Qubein. In How To Market Through Direct Mail, Qubein — a nationally recognized marketing and management consultant who has worked with companies including General Electric and AT&T — walks you through every aspect of a direct mail campaign, from strategy to execution.

This program gives you a complete, practical guide to designing, testing, and executing direct mail campaigns that generate real, measurable results.

What You'll Learn:

• Overcome the unique challenges of direct mail marketing and avoid the most common mistakes
• Master the timing of your mailings — when and how often to mail for maximum response
• Build a successful direct mail package from the ground up
• Select the right mailing list and reach your ideal prospects
• Use testing strategies to design powerful packages before investing in a full campaign
• Write effective direct mail copy that compels action
• Use graphics to grab attention and reinforce your message
• Code and measure your direct mail response to track ROI
• Promote your newsletter through direct mail
• Build your own mail order business from scratch

About Nido Qubein:

Nido Qubein immigrated to the United States in 1966 and became one of America's most recognized marketing and management consultants. He has authored over 30 books on communication, sales, and personal development, received the Cavett Robert Award for speaking excellence, and currently serves as president of High Point University. His corporate clients have included General Electric and AT&T.

Program Details:

• 4 hours 26 minutes, self-narrated by Nido Qubein
• Originally recorded in 1987; Nightingale-Conant
• Topics: Direct mail strategy, copywriting, list selection, testing, response measurement, mail order business