Advanced Selling Techniques
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Brian Tracy's Advanced Selling Techniques is a powerhouse program for seasoned sales professionals — the acclaimed follow-up to his best-selling The Psychology of Selling. Based on detailed research and real-life experience, this program addresses the critical challenges of selling in today's complex, competitive marketplace.
Designed for professionals who have mastered the fundamentals, this advanced course reveals how to win major accounts, outposition the competition, and build lasting client partnerships that make you the preferred vendor in your market.
What You'll Learn
- The critical issues involved in selling to professional buyers in large organizations
- How to make prospecting easier and significantly more effective
- How to position yourself to become the preferred vendor of your product or service
- Why traditional selling techniques often fail with today's business buyers
- GAP Analysis — identifying and closing the gap between where clients are and where they want to be
- Power, politics, and influence in major account selling
- How to build buying desire and close larger deals consistently
About Brian Tracy
Brian Tracy is one of the world's leading authorities on personal and professional development. He has authored more than 80 books and produced more than 500 audio and video learning programs, helping more than 5 million people in 86 countries achieve their goals. His Psychology of Selling program is the best-selling sales training program in history.
Program Details
Running time: approximately 6 hours 38 minutes. Includes workbook for Advanced Selling Workshop. Published by Nightingale-Conant.
What You'll Learn
What You'll Learn
How to make prospecting easier and more effective
How to become the preferred vendor of your product or service
Why traditional selling techniques often fail with today's business buyers
GAP Analysis — identifying and closing the gap between where clients are and where they want to be
Power, politics, and influence in major account selling
How to build buying desire and close larger deals consistently
About the Author
About the Author
Program Details
Program Details
How to Listen
How to Listen
Available on Audible — search for the title in the Audible app or website. You can also purchase the digital download directly from this page. After purchase, you will receive a download link via email.
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