Tom Pisello is widely known as "The ROI Guy" — a leading authority on business value, value selling, and ROI analysis. As the founder and CEO of Alinean, a firm specializing in value-based sales and marketing tools, Pisello has helped some of the world's largest technology companies quantify and communicate the financial impact of their solutions. His work empowers sales teams and marketers to speak the language of the C-suite, translating product capabilities into measurable business outcomes.
With decades of experience in value engineering and ROI methodology, Tom Pisello has advised hundreds of companies on how to build compelling business cases, justify investments, and accelerate purchase decisions. His frameworks for value selling have become standard practices in enterprise B2B sales environments, helping organizations move beyond feature-based pitches to outcome-driven conversations that resonate with economic buyers.
A sought-after speaker, author, and consultant, Pisello brings his "ROI Guy" expertise to audiences seeking to sharpen their competitive edge. His programs through Nightingale-Conant offer listeners proven strategies for quantifying value, overcoming financial objections, and closing larger deals — practical tools for sales professionals and business leaders who need to demonstrate clear return on investment in every client engagement.
