Roger Dawson is one of America's foremost authorities on the art of negotiating, a bestselling author, and a sought-after business speaker who has trained millions of professionals worldwide. Born in England and raised in the Aldgate district of London, Dawson emigrated to the United States and built a highly successful career in real estate before turning his expertise toward teaching others the principles of persuasion, influence, and strategic negotiation. He founded the Power Negotiating Institute and went on to become one of the most recognized names in corporate training, delivering programs to Fortune 500 companies, sales organizations, and government agencies across more than 30 countries.
Dawson's philosophy centers on the idea that negotiating is not an innate talent but a learnable skill—one that, when mastered, empowers professionals to achieve better outcomes in every area of business and life. His approach blends practical, step-by-step tactics with deep insight into human psychology, emphasizing ethical negotiation that creates win-win results. He believes that understanding the dynamics of a negotiation—knowing when to push, when to concede, and how to read the other side—is the single greatest competitive advantage any businessperson can possess.
Dawson's landmark book Secrets of Power Negotiating became a runaway bestseller and is widely regarded as the definitive guide to business negotiation, having sold millions of copies worldwide. His audio programs for Nightingale-Conant have brought his teachings to a global audience of sales professionals, executives, and entrepreneurs, making the strategies he refined through decades of real-world experience accessible to anyone determined to negotiate with confidence and skill.
