Robert Kriegel

Robert Kriegel, Ph.D., is one of America's foremost authorities on peak performance and change management in business. A former All-American swimmer and sports psychologist, Kriegel translated the mental and physical disciplines of elite athletics into a practical framework for organizational and personal excellence. His pioneering work helped establish the field of peak performance coaching, showing leaders and teams how to operate at their highest potential even under pressure.

Kriegel is best known as the author of the landmark book If It Ain't Broke...Break It!, a provocative challenge to conventional business wisdom that became a bestseller and fundamentally changed how companies think about innovation and proactive change. His follow-up, Sacred Cows Make the Best Burgers, exposed the outdated practices and entrenched assumptions that silently undermine business performance—and offered concrete strategies for rooting them out. Both books reflect Kriegel's belief that the biggest obstacle to success is often the status quo itself.

As a speaker and consultant, Robert Kriegel has worked with Fortune 500 companies, government agencies, and sports organizations around the world, helping them break through performance barriers and embrace change as a competitive advantage. Through Nightingale-Conant, his programs bring these insights directly to individuals seeking to unlock their potential, overcome resistance to change, and achieve breakthrough results in their careers and businesses.