The Dean of Personal Development · Since 1956Earl Nightingale

We become what we think about.

Earl Nightingale spent his life on one radical idea — that the mind is a fertile garden, and a person literally moves toward whatever they think about most. The recording that proved it became the first spoken word to sell a million copies.

Start here · The Strangest Secret - Special Gold Record Edition · 1h 46m

The Strangest Secret - Special Gold Record Edition by Earl Nightingale (Art Deco cover)
A First Spoken-Word Gold Record

The Teaching

The 30-minute recording that started an industry.

In 1956, a Chicago broadcaster recorded a talk for his sales team while he was away. Word spread; requests poured in. The Strangest Secret went on to earn the first Gold Record ever awarded to the spoken word — over a million copies — and to launch what we now call personal development. Six decades later, Earl's ideas are as direct, and as demanding, as the day he recorded them.

01

You become what you think about

Not what you wish for, not what you fear — what you dwell on. The mind returns whatever you plant in it, good or bad, without judgment.

02

The 30-Day Test

Earl's challenge: hold one clear goal in mind for thirty days, act as though success were certain, and refuse the negative. Most who try it never go back.

03

Attitude is the magic word

Our environment is a mirror of our attitude. Change the attitude and the circumstances — the people, the luck, the results — begin to change with it.

04

We are paid for service

Your rewards will always be in exact proportion to your service. Increase the value you give, and income follows as surely as the tide.

The Strangest Secret - Special Gold Record Edition by Earl Nightingale (Art Deco cover)
The Original · 30 min

The Strangest Secret

The recording that named the secret hidden in plain sight: the people who succeed are simply the ones who know where they're going. In half an hour Earl lays out the single idea that every program after it would build on — and the 30-day test to prove it on yourself.

Lead the Field
The Complete Course · 12 lessons · 6 hr

Lead the Field

Where The Strangest Secret planted the seed, Lead the Field grew it into a full curriculum. Across twelve lessons Earl expands each idea into a working system — attitude as the magic word, goals and the law of averages, acres of diamonds, the price of success, and the reward of service. It's the program that turned a 30-minute insight into a course millions have run for life, and the one Earl's own students point to as the foundation of everything that followed.

Go Deeper

Master the inner game

Once the idea takes hold, these programs put it to work — on your goals, your habits, and the way you think about money and success.

The Complete Library

Every program, one shelf

Earl's full catalog on Nightingale-Conant — decades of teaching, gathered in one place.

10h 49mThe Ultimate Self-Discipline Library

The Ultimate Self-Discipline Library

Dan Strutzel, Larry Winget, Earl Nightingale, Nick Hall, Jim Rohn, Brian Tracy, Richard Koch

1956

The voice that gave personal development its start.

Earl Nightingale's The Strangest Secret was the first spoken-word recording to earn a Gold Record — over a million copies sold — and the foundation of the company he co-founded, Nightingale-Conant, the world leader in personal development audio since 1960.

1M+Copies sold
1956Gold record
25Programs
The Deanof personal development
The Strangest Secret - Special Gold Record Edition $9.95 · 1h 46m
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