Success Can Be Yours
Harvey Mackay didn’t start completely from scratch. At age 26, he purchased a failing small envelope company, which 40 years later has grown to an $85 million business employing more than 500 people. Mackay’s philosophy is engrained in the company, beginning with its motto: “Do what you love... love what you do... and deliver more than you promise.” Outstanding customer service is the cornerstone of Mackay’s business and was the basis for this program, Swim with the Sharks Without Being Eaten Alive.
Central to Mackay’s business, and to his books and programs, is the ability to stay competitive in the often cutthroat world of business, to “swim with the sharks,” without sacrificing one’s personal integrity or doing it at the expense of other people. He does this by focusing on building strong relationships with both customers and employees, giving Mackay Mitchell Envelope a reputation for being a great place to work, as well as a great place to do business with. Key to this is the effective use of information.
This straight-from-the-hip program by self-made Minnesota millionaire Harvey Mackay spells it all out for you. You’ll learn how to:
- OUTSELL by getting appointments with people who absolutely, positively do not want to see you, and then making them glad they said “yes”!
- OUT-MANAGE by arming yourself with information on prospects, customers, and competitors, using a system called the Mackay 66TM
- OUT-MOTIVATE by using his insights to help yourself or your kids join the ranks of America’s 1 million millionaires
- OUT-NEGOTIATE by knowing when “to smile and say no” and when to “send in the clones”
As mentioned above, in Swim with the Sharks, you’ll learn that the Mackay 66TM is a tool he uses and recommends for gathering information about customers: personal information, business background, special interests, lifestyle, their business needs, and the nature of your relationship with them. His approach to using this information is both practical and ethical: It is not used to deceive customers into thinking we care about them more than we do, but rather to allow us to treat them as we would want to, if only our brains could handle the information.
In today’s impersonal word, the human touch has never been more decisive. And nobody connects with customers, listeners, and audiences better than Harvey Mackay. A one-of-akind program by a businessman who has been there and can show you how to get there too!
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