{"product_id":"the-secrets-of-power-persuasion","title":"The Secrets of Power Persuasion","description":"\u003cp\u003eEvery day, people make decisions based on who they trust, who they believe, and who they feel comfortable saying \"yes\" to. In \u003cstrong\u003eThe Secrets of Power Persuasion\u003c\/strong\u003e, world-renowned negotiation expert Roger Dawson reveals the psychological principles that allow you to ethically and effectively influence anyone — not through manipulation or pressure, but because they genuinely perceive it's in their best interest to agree with you.\u003c\/p\u003e\n\n\u003cp\u003eDawson draws on decades of experience training executives, sales teams, and managers at top organizations worldwide to give you a practical, step-by-step system for becoming a more persuasive communicator in every area of your life — at work, at home, and in business negotiations.\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003eMaster credibility and consistency — the two cornerstones of getting others to say yes\u003c\/li\u003e\n\u003cli\u003eUse proven verbal persuasion strategies that dissolve resistance without creating conflict\u003c\/li\u003e\n\u003cli\u003eDevelop an aura of personal charisma that naturally wins agreement and trust\u003c\/li\u003e\n\u003cli\u003eHarness the surprising power of humor to build rapport and change minds\u003c\/li\u003e\n\u003cli\u003eApply Power Persuasion techniques on yourself — to break unwanted habits, boost productivity, and achieve your goals faster\u003c\/li\u003e\n\u003cli\u003eRead people's motivations accurately and tailor your approach to each individual\u003c\/li\u003e\n\u003cli\u003eCreate win-win outcomes that strengthen relationships and produce long-term loyalty\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eAbout Roger Dawson:\u003c\/strong\u003e Roger Dawson is one of America's top experts on negotiation and persuasion and a full-time professional speaker since 1982. He has trained executives, managers, and salespeople at major companies throughout the U.S., Canada, Europe, Asia, and Australia. He is the bestselling author of \u003cem\u003eSecrets of Power Negotiating\u003c\/em\u003e and numerous other works on influence and communication.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eProgram Details:\u003c\/strong\u003e 5 hours 55 minutes | Published by Nightingale-Conant | Series: Nightingale-Conant Achievement\u003c\/p\u003e","brand":"Nightingale-Conant","offers":[{"title":"Default Title","offer_id":52184405836088,"sku":"711DP","price":39.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0701\/2286\/4952\/files\/the_secrets_of_power_persuasion_711dp.jpg?v=1776105414","url":"https:\/\/www.nightingale.com\/products\/the-secrets-of-power-persuasion","provider":"Nightingale-Conant","version":"1.0","type":"link"}