{"product_id":"the-power-to-please","title":"The Power to Please","description":"\u003cp\u003eWinning a new customer costs far more than keeping an existing one — yet most businesses invest little in the relationships that generate their greatest profit. In \u003cem\u003eThe Power to Please\u003c\/em\u003e, communications and marketing expert George Walther reveals the proven strategies that transform one-time buyers into loyal customers for life.\u003c\/p\u003e\n\n\u003cp\u003eWalther's no-nonsense approach goes beyond customer service platitudes to give you a concrete system for building relationships that win repeat business, generate referrals, and differentiate you in a crowded marketplace. Whether you're in sales, management, or any customer-facing role, these skills will change the way you think about every interaction.\u003c\/p\u003e\n\n\u003ch2\u003eWhat You'll Learn\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eThe three fundamental steps for establishing lasting customer relationships\u003c\/li\u003e\n\u003cli\u003eHow to re-engage former customers who have become inactive\u003c\/li\u003e\n\u003cli\u003eProven techniques for maintaining consistent customer satisfaction at every touchpoint\u003c\/li\u003e\n\u003cli\u003eHow to apply transactional analysis to improve customer interactions\u003c\/li\u003e\n\u003cli\u003eStrategies for initiating positive relationships with new prospects\u003c\/li\u003e\n\u003cli\u003eA conflict resolution framework with three clear objectives\u003c\/li\u003e\n\u003cli\u003eReferral generation tactics that work without awkward asks\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eAbout the Author\u003c\/h2\u003e\n\u003cp\u003eGeorge Walther is a widely recognized authority on customer relations, communication, and sales effectiveness. Author of \u003cem\u003ePower Talking\u003c\/em\u003e and numerous other programs, he has helped Fortune 500 companies and entrepreneurs build the customer loyalty that drives sustainable growth. His no-nonsense, practical approach to business communication has made him one of Nightingale-Conant's most respected contributors.\u003c\/p\u003e\n\n\u003ch2\u003eProgram Details\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eFormat: Digital Audio Download\u003c\/li\u003e\n\u003cli\u003eRunning Time: 6 hours 20 minutes\u003c\/li\u003e\n\u003cli\u003ePublisher: Nightingale-Conant\u003c\/li\u003e\n\u003cli\u003eAuthor: George Walther\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Nightingale-Conant","offers":[{"title":"Default Title","offer_id":52184411832632,"sku":"15050DP","price":49.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0701\/2286\/4952\/files\/file_5b4b6782-1d7c-49a5-ba99-06c1bf33eac1.jpg?v=1776100424","url":"https:\/\/www.nightingale.com\/products\/the-power-to-please","provider":"Nightingale-Conant","version":"1.0","type":"link"}