{"product_id":"the-e-myth-revisited","title":"The E-Myth Revisited","description":"\u003ch2\u003eBringing the Dream Back to Small Business\u003c\/h2\u003e\n\u003cp\u003eMichael Gerber dispels the myths surrounding starting your own business and reveals how commonplace assumptions can get in the way of running a business successfully.\u003c\/p\u003e\n\u003cp\u003eHe walks you through the stages in the life of a business — from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective that guides all businesses that succeed. Gerber then shows how to apply the lessons of franchising to any business, whether or not it is a franchise.\u003c\/p\u003e\n\u003cp\u003eFinally, Gerber draws the vital — and often overlooked — distinction between working \u003cem\u003eon\u003c\/em\u003e your business and working \u003cem\u003ein\u003c\/em\u003e your business.\u003c\/p\u003e\n\n\u003ch3\u003eWhat You'll Learn\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eIdentify and overcome the most common myths that derail small business owners\u003c\/li\u003e\n\u003cli\u003eUnderstand the three stages of business growth: infancy, adolescence, and maturity\u003c\/li\u003e\n\u003cli\u003eApply the franchise model to systematize and scale any type of business\u003c\/li\u003e\n\u003cli\u003eRecognize the critical difference between working on your business versus in it\u003c\/li\u003e\n\u003cli\u003eBuild a business that runs predictably and productively — without depending solely on you\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eAbout the Author\u003c\/h3\u003e\n\u003cp\u003eMichael E. Gerber is the founder of E-Myth Worldwide and one of the world's foremost small business authorities. His book \u003cem\u003eThe E-Myth Revisited\u003c\/em\u003e has sold more than 3 million copies and has been called the most helpful small business book ever written. Over four decades, he has coached, advised, and trained more than 60,000 small businesses worldwide.\u003c\/p\u003e\n\n\u003ch3\u003eProgram Details\u003c\/h3\u003e\n\u003cp\u003eAudio program based on Michael Gerber's internationally bestselling book on small business success and entrepreneurial systems.\u003c\/p\u003e","brand":"Nightingale-Conant","offers":[{"title":"Default Title","offer_id":52167527301432,"sku":"15140DP","price":29.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0701\/2286\/4952\/files\/the_e-myth_revisited_15140cd_1.jpg?v=1775929934","url":"https:\/\/www.nightingale.com\/products\/the-e-myth-revisited","provider":"Nightingale-Conant","version":"1.0","type":"link"}