{"product_id":"no-bs-marketing-for-boomers-and-seniors","title":"No BS Marketing for Boomers and Seniors","description":"\u003cp\u003eEvery single day, roughly 10,000 Americans reach Medicare eligibility — and for the next two decades, that wave will keep coming. Leading-edge boomers and seniors already control the majority of discretionary spending and investing power in the United States, and that dominance is only growing. If your business, product, or service is not actively targeting this demographic, you are leaving a fortune on the table.\u003c\/p\u003e\n\n\u003cp\u003eIn \u003cstrong\u003eNo B.S. Marketing for Boomers and Seniors\u003c\/strong\u003e, legendary marketing strategist Dan S. Kennedy gives you the ultimate, no-holds-barred roadmap to reaching and persuading the most powerful consumer group in the market. Kennedy reveals the hidden attitudes, buying behaviors, emotional triggers, and media preferences that drive boomer and senior purchasing decisions — and shows you exactly how to craft the messages and offers that move them to act.\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003eUnderstand why leading-edge boomers and seniors buy differently from every other generation — and how to adjust your marketing accordingly\u003c\/li\u003e\n\u003cli\u003eDiscover the specific emotional triggers, values, and concerns that drive purchasing decisions in this demographic\u003c\/li\u003e\n\u003cli\u003eLearn the media channels, messaging strategies, and offers that produce the highest response rates\u003c\/li\u003e\n\u003cli\u003eIdentify the extraordinary opportunities created by 10,000 new consumers reaching Medicare eligibility every single day\u003c\/li\u003e\n\u003cli\u003eApply proven direct marketing strategies adapted specifically for the boomer and senior market\u003c\/li\u003e\n\u003cli\u003eAvoid the costly mistakes most marketers make when trying to reach this audience\u003c\/li\u003e\n\u003cli\u003eBuild lasting loyalty with customers who spend more, complain less, and refer others consistently\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eAbout Dan S. Kennedy:\u003c\/strong\u003e Dan S. Kennedy is one of the world's top marketing strategists and the bestselling author of the \"No B.S.\" series of business books. A sought-after speaker and consultant to major corporations and independent entrepreneurs, Kennedy has helped thousands of businesses dramatically increase revenues through direct marketing, bold positioning, and results-focused strategies.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eProgram Details:\u003c\/strong\u003e 6 hours 59 minutes | Released December 27, 2022 | Published by Nightingale-Conant | Series: Nightingale-Conant Marketing\u003c\/p\u003e","brand":"Nightingale-Conant","offers":[{"title":"Default Title","offer_id":52185566347576,"sku":"29500DP","price":49.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0701\/2286\/4952\/files\/cover_2306dedd-4fab-4053-b550-218442abfb08.jpg?v=1776349620","url":"https:\/\/www.nightingale.com\/products\/no-bs-marketing-for-boomers-and-seniors","provider":"Nightingale-Conant","version":"1.0","type":"link"}