{"product_id":"how-to-market-your-professional-expertise","title":"How To Market Your Professional Expertise","description":"\u003cp\u003eIf you have expertise, talent, and valuable skills to offer — but struggle to attract the clients and recognition you deserve — \u003cem\u003eHow To Market Your Professional Expertise\u003c\/em\u003e is the program for you. Nido Qubein shares his proven 10-point marketing framework for positioning yourself as an authority, finding ideal clients, and building a thriving practice around your professional knowledge.\u003c\/p\u003e\n\n\u003ch2\u003eWhat You'll Learn\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e10 strategic marketing objectives for effectively promoting your professional expertise\u003c\/li\u003e\n\u003cli\u003eHow to identify and capitalize on your unique marketing advantage\u003c\/li\u003e\n\u003cli\u003eProven techniques for attracting and retaining the right clients\u003c\/li\u003e\n\u003cli\u003eHow to position yourself as the go-to authority in your field\u003c\/li\u003e\n\u003cli\u003eMarketing strategies tailored for consultants, coaches, speakers, and professionals\u003c\/li\u003e\n\u003cli\u003eHow to build a steady stream of referrals and repeat business\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eAbout the Author\u003c\/h2\u003e\n\u003cp\u003eNido Qubein is one of America's most sought-after keynote speakers and business consultants. An immigrant who came to the United States with $50 in his pocket, he built a remarkable career as a speaker, author, and businessman. He serves as president of High Point University and is a recipient of the Horatio Alger Award for distinguished Americans who overcame adversity to achieve success.\u003c\/p\u003e\n\n\u003ch2\u003eProgram Details\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAuthor:\u003c\/strong\u003e Nido Qubein\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e Audio Download\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePublisher:\u003c\/strong\u003e Nightingale-Conant\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Nightingale-Conant","offers":[{"title":"Default Title","offer_id":52184405147960,"sku":"495DP","price":39.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0701\/2286\/4952\/files\/file_b35d11b9-1134-4092-a9dd-a6ae4faf882f.jpg?v=1776100254","url":"https:\/\/www.nightingale.com\/products\/how-to-market-your-professional-expertise","provider":"Nightingale-Conant","version":"1.0","type":"link"}