What inspires outstanding personal achievement…day-in and day-out?
Do successful people really do things differently?

They certainly do, says acclaimed author Stephen Covey. And in this powerful audio program, based on his New York Times #1 bestseller, he reveals the 7 habits all successful people share – and shows you how to make them a part of your everyday life. Learn the timeless value of “the character ethic.” Discover how to create your own “paradigm shift.” Unlock new levels of thinking and perception to create new vistas of achievement and fulfillment.

You’ll be able to concentrate your efforts to exceed your goals, renew yourself continually – physically, mentally, and spiritually – gain inner strength, and free yourself from the constraints of others.

Here are Dr. Stephen R. Covey’s The 7 Habits Of Highly Effective People put in perspective.

  • Habit 1: Be proactive. Covey believed that true leaders take responsibility for their behavior, as well as the choices they make in difficult times. This habit isn’t simply about being aggressive or assertive. Rather, Covey advocated never blaming others when things go wrong, but instead looking at our own actions and how we can improve ourselves before looking at the actions of others.
  • Habit 2: Begin with the end in mind. It’s so simple, yet so powerful. Covey argued that creating a “mental vision” for where you want a particular project or initiative to end up is essential to deciding how you will conduct yourself. Consider business meetings. If we asked ourselves how we want our meetings to conclude, how much more effective would our meetings be? Covey’s brilliance was arguing that we should start with the end first.
  • Habit 3: Put first things first. Covey said; “The main thing is to keep the main thing the main thing.” Easier said than done. Too often, we confuse activity with productivity. Covey wrote a wonderful book entitled “First Things First,” which some people consider a book on time management, but in many ways is a classic case study on how to prioritize your business and personal life. Great leaders decide on their priorities before they act, rather than simply acting out of the need to seem busy and engaged.
  • Habit 4: Think win-win. Instead of believing that in order for you to win, someone else needs to lose, Covey argued that there is an ever-expanding pie or, as he called it, “a cornucopia of opportunity.” Covey believed that when you think “win-win,” you are better able to resolve conflict and find ways to solve problems as opposed to achieving your goals while creating unnecessary enemies along the way.
  • Habit 5: Seek first to understand, then to be understood. So many professionals argue that they are misunderstood. However, Covey said that great communicators and leaders work hard to make sure they understand where the other person is coming from. By doing so, they are better able to have their message understood. However, Covey warned, “Seeking to understand takes kindness; seeking to be understood takes courage. Effectiveness lies in balancing the two.”
  • Habit 6: Synergize. The word synergy is often nothing more than jargon, but the way Covey used it, the term was both practical and profound. Said Covey; “Synergy is about producing a third alternative — not my way, not your way, but a third way that is better than either of us could come up with individually.” Covey was referring to the need for communicators and leaders to be creative negotiators that build powerful relationships with others.
  • Habit 7: Sharpen the saw. Covey concluded that great leaders and communicators are never satisfied with the status quo. They are constantly working to improve themselves and those around them. They never say; “We are good enough.” Covey believed that all professionals need to continually challenge themselves, read more and ask more questions. Stephen Covey’s contribution to the art of leadership and the practice of communication are legendary.

What People Are Saying about
The 7 Habits of Highly Effective People

“One of the greatest habits you can develop is to learn and internalize the wisdom of Stephen Covey. He lives what he says and this book can help you live, permanently, in the ‘Winner’s Circle.’”
Dr. Denis Waitley, author of The Psychology of Winning

“Stephen Covey is an American Socrates, opening your mind to the ‘permanent things’ — values, family, relationships, communicating. The Seven Habits of Highly Effective People is a remarkable synthesis of important ideas that can lead to dramatic improvements in personal performance and satisfaction. This is a rich, ‘nourishing’ book with a vital message for business people who are serious about real success and all that entails.”
Brian Tracy, author of The Psychology of Achievement

“Few students of management and organization— and people— have thought as long and hard about first principles as Stephen Covey. In The Seven Habits of Highly Effective People, he offers us an opportunity, not a how-to guide. The opportunity is to explore ourselves and our impact on others, and to do so by taking advantage of his profound insights. It is a wonderful book that could change your life.”
Tom Peters, author of Innovation Revolution

“Stephen R. Covey has thought deeply and clearly about the principles of success. The conclusions he draws in this book underscore the need to restore the character ethic in our society. This work is a valuable addition to the literature of self-help.”
W. Clement Stone, founder of Success magazine

“Covey is the hottest self-improvement consultant to hit U.S. business since Dale Carnegie.”
USA Today

“Covey is hot and getting hotter.”
Business Week

The 7 Habits Of Highly Effective People embodies the basic building blocks of human effectiveness. Gain the habits and achievement of the world’s most successful people.


YES! I want to learn the 7 habits that all successful people share and make them a part of my everyday life.

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With his pioneering work in Principle-Centered Leadership, Stephen Covey is widely acknowledged as one of the world's leading authorities on empowerment. Thousands of organizations worldwide-including more than 150 of the Fortune 500-have adopted his innovative techniques on quality, leadership, innovation, trust, teamwork, customer-focused service and organizational alignment.

Stephen CoveyDr. Covey earned his undergraduate degree from the University of Utah, his MBA from Harvard, and completed his doctorate at Brigham Young University. While at Brigham Young University, he served as assistant to the president and was also a professor of business management and organizational behavior.His many awards include the Thomas More College Medallion for continued service to humanity and the Mc-Feely Award from the International Management Council for significant contributions to management and education. He also received the National Fatherhood Award in 2003, which, as the father of 9 and grandfather of 43, he says is the most meaningful award he has ever received.

Stephen Covey served on the board of directors for the Points of Light Foundation. Based in Washington, D.C., the Foundation, through its partnership with the Volunteer Center National Network, engages and mobilizes millions of volunteers from all walks of life businesses, nonprofits, faith-based organizations, low-income communities, families, youth, and older adults to help solve serious social problems in thousands of communities