Hi Friend,
Even in today's world, there's absolutely no reason why you shouldn't be seeing your profits soar.
That's right—in today's world.
Never before have there been so many different ways to push your product to market...
Never before have you had so much access to so many potential customers...
Never before have you been able to get so much exposure at so little cost...
In other words... if you know what you're doing and you do it right, never before has it been so incredibly easy to:
ATTRACT your ideal customers,
SELL them your product in record-breaking quantities,
PERSUADE them to tell other people to buy it, too—by the hundreds, thousands, even by the millions.
A tidal wave of cash pouring into your business from a dozen different directions is yours to start enjoying as soon as you want to...
Like you and me, MaryEllen is out there every day working to get a product she loves and believes in into the hands of the folks who need it most—and turn a healthy profit in the process.
She cut her teeth 25 years ago in the high-pressure New York publishing world, running divisions and raking in profits at Forbes, Times Mirror Magazines, and Crain's New York Business.
From there, she moved on to Weiss Research, where, as company president, she led the company from $11 million in sales to $67 million in just 12 months.
As CEO of her last company, Early to Rise, she helped grow the business from $8 million in sales to $26 million in just 15 months.
Along the way she's also consulted for and advised hundreds of businesses and entrepreneurs across the country and around the world—including Nightingale-Conant!
All in all, her personal, hand-crafted marketing strategies and tactics have generated MORE THAN $650 million in sales for her employers and clients.
It's a simple matter of putting into practice...
It wasn't that long ago that we had just a handful of ways to reach potential customers—TV, radio, and print in a few different forms. That was about it.
Back then, if you had a retail or service business, your biggest competitor likely worked just down the street.
Things are different today. Your biggest competitor could be on the other side of the globe.
The number of marketing channels has expanded exponentially. Email, websites, blogs, Facebook, Twitter, RSS feeds, text messaging, webinars, teleconferencing... the list goes on, with more popping up every day.
The emergence of these new channels has completely transformed the way customers interact with marketing messages across all media. The direct mail letter, radio spot, or space ad that worked like gangbusters even five years ago would be dead in the water today.
Some marketers are so intimidated by these new realities that they ignore them completely, sticking with the channels they're used to and hanging on for dear life to their old tried-and-true strategies.
They tend to blame the economy for losing market share and dropped sales. But the reality is every company has a competitor online. The winners have embraced cross-channel marketing. And unless you learn to play by the new rules, you're destined to go out of business.
I think of these new-era marketers as this generation's version of the old buggy-makers who clung to their dying trade instead of learning new skills because they were convinced that the automobile would never "catch on."
Others make the mistake of abandoning fundamental marketing principles in the face of so much newness —and wind up falling flat on their faces.
But the business owners and entrepreneurs who are thriving, growing, and getting rich in this "brave new world" of marketing—and believe me, there are PLENTY of them—have found a THIRD WAY.
They've figured out how to...
MASTER the timeless principles of profitable marketing that have been tested, refined, and proven over decades...
ADAPT those principles to the changing landscape and unique dynamic of the 21st-century marketplace, and...
LEVERAGE them via a "multi-channel" marketing strategy that enables them to promote their product across a range of traditional and new outlets,
including:
Business owners who have figured out these tactics are getting an astronomical return on their investment of capital and creativity.
The beauty of this multi-channel marketing approach is twofold.
First of all, multi-channel marketing allows you to get the maximum bang for your investment buck.
With a little know-how, you can use the elements that generate results in one campaign over and over again in other channels. Today's winning email headline becomes tomorrow's blockbuster website banner ad and then next year's million-dollar radio spot.
It's like getting paid over and over for work you've already done!
But even better, a multi-channel strategy gives you protection from the market ups and downs you can't control.
If results in one channel start to sag—because of seasonality, trends, global events, or simple fatigue—you will still have plenty of income from other sources to keep you healthy, profitable, and thriving.
It frees you from constant worry over what might happen next and where the dollars will come from.
And THAT frees you to focus your energy and creativity where it belongs: on growing your business and keeping your customers happy.
Launching smart campaigns in even two or three channels will increase your profits, expand your customer base, and build your bottom line significantly.
But activate a few more and soon you'll...
I can personally attest to the remarkable power (and surprising simplicity) of multi-channel marketing. It's the strategy Nightingale-Conant has used with great success for years.
And now it's the strategy master multi-channel marketer MaryEllen Tribby is handing over to YOU in her Nightingale-Conant audio program called-
In Channels of Profit, MaryEllen gives you everything she's learned, tested, tweaked, retested, perfected, and used to generate more than $650 million (and counting) for her businesses, her clients, and herself in 12 of today's most exciting and lucrative marketing channels...
...From the "brave new world" of the Internet
...to familiar but changing media like mail, print, TV, and radio
...to underutilized and extremely profitable marketing avenues you may never have considered.
If you're CURRENTLY marketing through any of the channels covered in Channels of Profit, MaryEllen will show you how to revamp your campaigns so they're fresh, tight, powerful, and generating sales and new customers at a level you've never seen.
If there are marketing channels you HAVEN'T explored yet, she'll show you, step by step and detail by detail, how to get in cheap, market intelligently, and start profiting immediately.
Yes: IMMEDIATELY. Because in today's world, that's how fast you see results.
Multi-Channel Marketing Success Story #1:
A simple email leads to multimillion-dollar entrepreneurial success
Dr. David Keller was a family practice physician and consultant to a health publishing company that was looking for a better way to communicate with its customers and help them take charge of their health.
Email seemed like the fastest and most cost-effective way to achieve this goal, so he developed a simple, low-cost email campaign to keep customers informed and create a forum in which he could answer their questions and concerns.
Everyone who received his emails loved them. As a result, today, Dr. Keller owns his own multimillion-dollar online publishing business, connecting his subscribers with the health products and services that empower them to lead vibrant, energetic lives.
YOU Can Do It Too! Find out how in Session 2 of Channels of Profit
There's no getting around the fact that if you want to grow and profit in today's marketplace, you need to be marketing online. The good news is, no channel offers so much return for so little risk.
In Channels of Profit, MaryEllen will show you how to get a handle on the massive potential of the Internet, zero in on the opportunities that hold the most potential for your business, and start cashing in on them NOW.
Multi-Channel Marketing Success Story #2:
From unpublished unknown to literary stardom, courtesy of the Internet
Tim Ferriss was an unknown writer with a manuscript no publisher wanted to look at.
But Tim believed in his book. So instead of abandoning it, he devised an easy and completely FREE two-part strategy for generating buzz about it on the Internet.
The strategy worked. The buzz about Tim's book was huge, leading to appearances on TV talk shows, speaking engagements at live events, and massive publicity. Today, Tim is a celebrated author, and the second edition of that same "unpublishable" book hit #1 on the New York Times bestseller list.
YOU Can Do It Too! Find out how in Session 4 of Channels of Profit
The advent of online marketing hasn't killed traditional media channels such as direct mail, print, radio, and television. On the contrary, they're stronger than ever for you—when you know what you're doing!
In Channels of Profit, MaryEllen will tell you how these channels have changed, how they haven't, and what you can do to generate more customers and cash from them than ever before by engaging "old media" in creative and innovative ways you may never have thought of.
Multi-Channel Marketing Success Story #3:
Smart partnerships push profits to $60 million
Agora was a $1 million newsletter publishing company that wanted to be more. They saw an opportunity in the finance and investment market. The only problem was that no one within the company had any expertise in these fields.
Rather than spend time and money expanding their staff, they began to form a series of strategic, risk-free, win-win partnerships with outside people who had the knowledge Agora was lacking but needed the customer base they could provide.
The partnerships thrived. The company expanded. And Agora grew from $1 million in annual sales to $60 million.
YOU Can Do It Too! Find out how in Session 7 of Channels of Profit
As I said, this is MaryEllen Tribby's entire playbook—EVERYTHING that enables her to conceive and launch marketing campaigns that attract MASSES of customers and make MILLIONS of dollars.
She lays it all out for you in Channels of Profit to help you quickly close the gap between where you are now—in terms of market penetration, customer growth and satisfaction, and sales dollars—and where you want to be.
But that's only the beginning...
Because once you get to where you want to be, Channels of Profit is going to help you go WAY BEYOND it... to a level of growth and profitability you never even dreamed you could achieve.
In the first seven sessions of Channels of Profit, MaryEllen gives you a huge download of strategies, ideas, tips, tactics, and advice on effectively marketing your product through multiple channels.
But in Session 8, the rubber meets the road.
In this theory-meets-practice session, she takes you and your business through the 10 steps to launching your multi-channel marketing campaign.
From establishing your product to analyzing your results—and every crucial point in between—MaryEllen will walk you through the entire process of crafting a lean, mean multi-channel campaign that generates traffic, customers, dollars, and publicity.
By the end, you won't just be excited to launch. You'll be on your way!
We're living in a whole new era of customer engagement. There are new opportunities, new expectations, new pitfalls, and a brand-new set of rules.
Some business owners will be crushed by this wave of change.
But now YOU can get on top of it—and ride it all the way to the bank.
Sincerely,
Vic Conant
Chairman, Nightingale-Conant
P.S. It doesn't matter how strongly you believe in your product. It doesn't matter how unique, valuable, exciting or useful it is. It doesn't matter how many people out there need it. Or how many people want it. If you aren't marketing it effectively, you're never going to sell enough of it to stay afloat... much less generate the kind of blockbuster profits you dream about.
Order Channels of Profit today, and find out how easily, cheaply, and quickly you can MAKE MILLIONS for your business starting right now by marketing intelligently in today's hottest channels.
12 Easy Ways to Make Millions for Yourself and Your Business
by MaryEllen Tribby
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