There’s a new breed of leaders among us, people whose great achievements seem almost predestined. And their personal power isn’t necessarily due to knowledge, intelligence, hard work, or expertise.

They get ahead because they connect.

The new leaders are communicators, men and women who can get their messages across effectively, powerfully, persuasively, and memorably. They know that magnetism is just another word for confidence and that charisma is something to be learned and used for achievement and wealth.

Public speaking expert Bert Decker is on the cutting edge of interpersonal communications. And High Impact Communication: How to Build Charisma, Credibility, and Trust is his report from the front.

Using real-life examples of the “Great Communicators” such as Norman Schwarzkopf, Jane Pauley, Lee Iacocca in action, Bert Decker takes you step by step through the process of how they do it and how you can strengthen your own audience appeal.

Today’s Great Communicators understand that people buy on emotion and justify with fact. That silent messages are as effective as spoken ones. And that charisma isn’t something you’re born with; it’s something you must practice.

Bert Decker explains that there are actually two parts of the brain involved in the speaking/listening process — the New Brain, the rational cerebral cortex, and the First Brain, the nonrational, emotional gatekeeper through which all information must pass in order to reach the “thinking” New Brain.

Communicating with the First Brain is the overlooked key to making lasting personal contact with whatever audience you address, be it one person or a room full of people. It is the listener’s First Brain, in fact, that makes the decision whether or not to trust or believe a speaker.

Along the way, you’ll learn:

• breakthrough techniques for reaching your listener’s First Brain
• four principles of visualization
• six voice-strengthening exercises
• the function and importance of “grokking”
• why you can’t let comfort be your guide
• the vital function humor plays in the communications process
• how to make eye contact, posture, and gestures work for you
• how to utilize the awesome power of video cybernetics

You can quickly become a master of all of this — and more. By listening to and practicing the techniques in High Impact Communication: How to Build Charisma, Credibility, and Trust, the persuasive force of the Great Communicators can be yours.