When you are facing down those kind of odds, you’d better know exactly what you are doing before you take the plunge.

Business guru Michael Gerber knows that most small-business enterprisers are not getting what they want out of their businesses. And the chances are slim that they ever will — because the majority of business owners are missing the fundamental point: The sole and specific reason to build your own business is to provide you with a better life — and more of it. Period.

Great businesses take ordinary people and leverage them with extraordinary systems. Michael Gerber will give you the practical know-how to build your own system and to become a “Business Development Specialist.”

Success lies in the system!

Gerber knows that for a business to be prosperous it must function like a powerful machine. The type of business is irrelevant — a precise system of dynamic interplay between the connected parts should be in place. The well-planned system will, once started, chug along continually and predictably, transporting you to the better life of which you’ve only dreamed.

After all, your business should make it possible for you to do whatever you wish, whenever you wish, while continuing to produce exceptional results. . . without you! That is your fundamental goal — dispensability!

Michael Gerber will:

• Show you the Three Essential Components of Business Development — Innovation, Quantification, and Orchestration.


• Teach you the important questions to ask in order to nurture an extraordinary business.


• Reveal the five skills vital to the entrepreneur — Discrimination, Concentration, Organization, Innovation and Communication.

Gerber’s refined techniques for entrepreneurs enumerate how to successfully build a business that will soar in both booming and sagging economic markets, learn to focus on the results, not the work, and to see your business as your product.

You’ll also hear:

• Gerber’s 7 Steps of Business Development


• Development of Your Primary Aim


• Development of Your Business Picture


• Organizational Development


• Management Development


• People Development


• Marketing Development


• Systems Development

Let Michael Gerber teach you to work on your business, not in it, to create a perfect turnkey operation — a perfect money machine — that delivers predictable results, day after day, whether you are there or not.