The E-Myth Revisited

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The E-Myth Revisited

Author: Michael E. Gerber

Regular Price: $39.95

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by Michael E. Gerber

Why Most Small Businesses Don't Work and What to do About it
Dispels the myths surrounding starting your own business and learn how commonplace assumptions can get in the way of running a business. Walks through the steps in the life of a business from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed. Then learn how to apply the lessons of franchising to any business whether or not it is a franchise. Finally, draws the vital, often overlooked distinction between working on your business and working in your business. Grow your business in a predictable and productive way.

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Bringing the Dream Back to Small Business Worldwide

Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business.

He walks you through the steps in the life of a business from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed.

He then shows how to apply the lessons of franchising to any business whether or not it is a franchise.

Finally, Gerber draws the vital, often overlooked distinction between working on your business and working in your business

Grow your business in a predictable and productive way!


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NC Product ID 15140
UPC non-15140
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