{"title":"Tom Feltenstein","description":"Programs by Tom Feltenstein available as digital audio downloads.","products":[{"product_id":"the-local-entrepreneur","title":"The Local Entrepreneur","description":"\u003cp\u003eEvery major chain restaurant, retail franchise, and local business competes for the same customers — and the ones that win do so not through massive advertising budgets, but through mastery of their own neighborhood. In \u003cem\u003eThe Local Entrepreneur: A Shortcut to Extraordinary Profits\u003c\/em\u003e, marketing strategist Tom Feltenstein reveals the neighborhood marketing system he developed over 30 years working with McDonald's, Disney, Burger King, and hundreds of local businesses.\u003c\/p\u003e\u003cp\u003eTom Feltenstein — recognized as the modern-day father of strategic neighborhood marketing and a disciple of McDonald's founder Ray Kroc — shows you how to stop competing on price and start owning your local market through smarter strategy, not bigger spending.\u003c\/p\u003e\u003ch3\u003eWhat You'll Learn\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eHow to identify and dominate your own neighborhood market using Tom's 4 Walls Marketing system\u003c\/li\u003e\n\u003cli\u003eStrategies used by McDonald's, Disney, and Hyatt to build loyal local customer bases\u003c\/li\u003e\n\u003cli\u003eHow to maximize profits from existing customers before spending a dollar on new customer acquisition\u003c\/li\u003e\n\u003cli\u003eLow-cost, high-impact marketing tactics that outperform expensive advertising campaigns\u003c\/li\u003e\n\u003cli\u003eHow to build community relationships that create lasting competitive advantages\u003c\/li\u003e\n\u003cli\u003eSpecific tactics for increasing transactions, ticket size, and customer retention simultaneously\u003c\/li\u003e\n\u003cli\u003eHow to apply Fortune 500 marketing thinking to your local business or franchise\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eTom Feltenstein has consulted with Disney, Hyatt Hotels, Texaco, Coca-Cola, Pepsi, Wendy's, Subway, and the U.S. Marine Corps. He is the author of 14 books and founder of the Power Marketing Academy. This program includes 8 audio sessions, a DVD, and a comprehensive 110-page workbook.\u003c\/p\u003e","brand":"Nightingale-Conant","offers":[{"title":"Default Title","offer_id":52213095760184,"sku":"25610DP","price":49.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0701\/2286\/4952\/files\/25610cd_ho_1.jpg?v=1776541590"}],"url":"https:\/\/www.nightingale.com\/collections\/tom-feltenstein.oembed","provider":"Nightingale-Conant","version":"1.0","type":"link"}