{"title":"Peter Montoya","description":"Programs by Peter Montoya available as digital audio downloads.","products":[{"product_id":"the-brand-called-you","title":"The Brand Called You","description":"\u003cp\u003e\u003cstrong\u003eThe Brand Called You\u003c\/strong\u003e — personal branding pioneer Peter Montoya takes you step by step through building a powerful personal brand that positions you as the brand of choice — not merely a salesperson. In an age of faceless corporations and rubber-stamped services, the entrepreneurs who realize they are the real commodity will set themselves apart from all competition.\u003c\/p\u003e\n\n\u003cp\u003ePersonal Branding uses brochures, logos, direct mail, the Internet, public relations, and other channels to communicate your identity on an entirely new level — giving consumers a compelling reason to choose you over competitors. Whether you're a motivated professional or an ambitious solopreneur, developing your personal brand is essential for lasting success.\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003eUnderstand how and why personal brands work — and the Eight Unbreakable Laws of Personal Branding\u003c\/li\u003e\n\u003cli\u003eDiscover why specialists are 100 times more successful than generalists\u003c\/li\u003e\n\u003cli\u003ePut personal branding tools to work: logos, direct mail, PR, speaking, and publishing\u003c\/li\u003e\n\u003cli\u003eMaster the importance of positioning — occupy a specific place in the minds of prospects\u003c\/li\u003e\n\u003cli\u003eLearn why visibility is more important than ability in today's marketplace\u003c\/li\u003e\n\u003cli\u003eClone yourself by building a team that amplifies your brand without diluting it\u003c\/li\u003e\n\u003cli\u003eSaturate the marketplace through consistent, persistent multi-channel brand exposure\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Nightingale-Conant","offers":[{"title":"Default Title","offer_id":52184414486840,"sku":"23020DP","price":39.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0701\/2286\/4952\/files\/file_15a53c3e-a1ae-44f7-9c47-874a02f9eb37.jpg?v=1776100599"}],"url":"https:\/\/www.nightingale.com\/collections\/peter-montoya.oembed","provider":"Nightingale-Conant","version":"1.0","type":"link"}