{"title":"Latane Conant","description":"Programs by Latane Conant available as digital audio downloads.","products":[{"product_id":"no-forms-no-spam-no-cold-calls","title":"No Forms No Spam No Cold Calls","description":"\u003cp\u003eOld-school B2B tactics are pushing modern buyers away. Today's buyers prefer to research anonymously — often in decision-making teams of six to ten or more — making traditional lead-generation strategies like form fills, bulk emails, and cold calling not just ineffective but counterproductive.\u003c\/p\u003e\n\u003cp\u003eIn this step-by-step guide, pioneering CMO Latané Conant delivers a bold, customer-first playbook that transforms the way you think about marketing and selling. Learn how to uncover hidden customer demand, prioritize which accounts to pursue, engage the entire buying team, and measure real success — without the tactics that treat future customers poorly.\u003c\/p\u003e\n\u003cp\u003eConant shows how to leverage AI-powered intent data and modern revenue technologies to move from a spray-and-pray approach to targeted, personalized account-based campaigns.\u003c\/p\u003e","brand":"Nightingale-Conant","offers":[{"title":"Default Title","offer_id":52184423792952,"sku":"28880DP","price":49.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0701\/2286\/4952\/files\/file_02bbd1d2-fba0-47d1-be3b-c760760060fe.jpg?v=1776100901"}],"url":"https:\/\/www.nightingale.com\/collections\/latane-conant.oembed","provider":"Nightingale-Conant","version":"1.0","type":"link"}