{"title":"George Silverman","description":"Programs by George Silverman available as digital audio downloads.","products":[{"product_id":"the-secrets-of-word-of-mouth-marketing","title":"The Secrets of Word of Mouth Marketing","description":"\u003cp\u003eGeorge Silverman, an acknowledged expert on word-of-mouth marketing, reveals a step-by-step process for launching your own highly successful WOM effort. Learn to harness word of mouth and it can drive consumers to try your product or service more than any other marketing strategy—at a fraction of the cost.\u003c\/p\u003e\n\n\u003cp\u003eDrawing on 30 years of pioneering work in consumer influence and referral marketing, Silverman shows you how to engineer the most powerful force in business: authentic customer advocacy. You will learn why people recommend products, what makes a message spread, and how to systematically remove every barrier that prevents your satisfied customers from becoming your most effective salespeople.\u003c\/p\u003e\n\n\u003cp\u003eWhether you are a small business owner or a corporate marketer, The Secrets of Word-of-Mouth Marketing gives you a practical, tested system for creating unstoppable buzz that brings customers to your door—and keeps them coming back.\u003c\/p\u003e","brand":"Nightingale-Conant","offers":[{"title":"Default Title","offer_id":52184420483384,"sku":"25090DP","price":49.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0701\/2286\/4952\/files\/the_secrets_of_word_of_mouth_marketing_25090dp.jpg?v=1776105466"}],"url":"https:\/\/www.nightingale.com\/collections\/george-silverman.oembed","provider":"Nightingale-Conant","version":"1.0","type":"link"}