Without Being Eaten Alive OUTSELL by getting appointments with people who absolutely, positively do not want to see you, and then making them glad they said “yes”!; OUT-MANAGE by arming yourself with information on prospects, customers, and competitors, using a system called the Mackay 66; OUT-MOTIVATE by using his insights to help yourself or your kids join the ranks of America’s 1 million millionaires; OUT-NEGOTIATE by knowing when “to smile and say no” and when to “send in the clones” Learn the tool for gathering information about customers: personal information, business background, special interests, lifestyle, their business needs, and the nature of your relationship with them. In today’s impersonal word, the human touch has never been more decisive. Learn More
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