Tony Alessandra, Ph.D.

Tony Alessandra, Ph.D.Tony Alessandra, Ph.D., has a street-wise, college-smart perspective on business, having fought his way out of NYC to realize success as a graduate professor of marketing, entrepreneur, business author, and keynote speaker.

With a BBA, MBA, and Ph.D. in marketing, a diverse history in sales, and as an entrepreneur and founder of two current technology businesses, MentorU and Online Assessments, Tony brings a broad foundation of experience to every program he delivers, with examples, analogies, and proven solutions your team can implement immediately.

Tony is always updating his breadth of knowledge by integrating current findings and the latest research to ensure his material is always relevant, timely, interesting, and practical. He is a widely published author with 14 books translated into 16 languages. Recognized by Meetings & Conventions magazine as "one of America's most electrifying speakers," Tony's polished style, powerful message, and proven ability as a consummate strategist consistently earn rave reviews. Dr. Alessandra was inducted into the Speakers Hall of Fame in 1985. One of Nightingale-Conant's most popular experts, Tony is also the author of The New Relationship Strategies: Using the Platinum Rule to Create Instant Rapport and The Ten Qualities of Charismatic People: Secrets of Personal Magnetism.

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Secrets of Ten Great Geniuses

Secrets of Ten Great Geniuses

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by Tony Alessandra, Ph.D.

How to Model the Habits of a Difference-Maker
Have you ever wondered just what it takes to have the creative genius of Leonardo da Vinci or the oratorical prowess of Sir Winston Churchill? What if you could tap into and actually model that special something that made them tick? You would certainly transform your life as you apply the principles inherent in their extraordinary talent and wisdom. What exactly defines “genius”? One might consider a genius to be an individual who looks far beyond the scope and scale of everyday life; someone who thinks far outside the box and is willing to explore beyond the dictates of their society or those that have gone before them. Listen to the true and inspiring accounts and you’ll see how people with immense talent combined that talent with indomitable energy and unflagging work to build a reputation worthy of mention in all of the world’s greatest history books. Once you incorporate these ten categories of genius that is discussed into your life, you can’t help but reveal the genius in yourself! Uncover the secrets of the greatest geniuses of all time! Learn More
Relationship Strategies

Relationship Strategies

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by Tony Alessandra, Ph.D.

Using the Platinum Rule to Create Instant Rapport
Personality differences: they’re what make life so rich and fascinating— and often so frustrating. Many of us never figure people out— we get along great with some people and deal as little as possible with others because they’re so different from us. We instinctively realize that there are vast differences between various types of personalities, yet we all too often create tension and discomfort by treating people as if they’re pretty much alike—like ourselves. Each of us telegraphs our personality style in countless small ways, such as they way we shake hands, how our offices look, and whether we’re crisp or chatty on the phone. The trick is to spot these signals by learnring how to do identify other people’s styles and adjust your own behavior accordingly, in order to remove barriers, lessen conflict, and move quickly and easily toward your objectives. At work, at home, and in social situations, the Platinum Rule in relationship strategies will enrich and strengthen your relationships forever. Learn More
The 10 Qualities of Charismatic People

The 10 Qualities of Charismatic People

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by Tony Alessandra, Ph.D.

Secrets of Personal Magnetism
Release the emotional pressure that’s part of any negotiation by using this proven system of safe decision-based negotiation that enables you to meet all your objectives without needless, wasted compromises or giveaways. Learn that saying “no” is not about being hard-nosed or intransigent. Rather, it stops everyone in their tracks, clears the air, and allows you to get at what the real issues are. It is a proven and an amazingly effective system that avoids unwarranted assumptions, needless compromises, and wild guesses. Discover that you’ll get every-thing you want and build solid relationships with those you negotiate with. A complete how-to guide to accessing and developing the kind of powerful personal magnetism that will draw people to you, make them feel comfortable with you, and compel them to help you achieve your personal goals. Learn More
30 Days to a More Powerful Brain

30 Days to a More Powerful Brain

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by Bruce Lewolt and Tony Alessandra

The BrainX Learning Mastery System
Amplifying your mental power for maximum success in every area of your life. Practical real-world applications of breakthrough discoveries in science, psychology, and business. This material is structured so you can learn quickly and apply it to any area of your life, no matter what age you are— in only 30 days! The power that lies in this program is that it’s mind expanding on so many levels— and we’re confident that it will be life changing when you put its lessons to use. Get ready for a powerful 21st-century learning experience. Welcome to the Learning System for Total Mastery! Learn More
Sale Superstar Selling Digital Download

Superstar Selling Digital Download

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by Jim Cathcart & Tony Alessandra

How to Manage Yourself To Seven-Figure Sales
The top pro in selling anything today is not just a salesperson. He's a super salesperson, manager, and marketing strategist all rolled into one. He's a thorough student of his industry, his competition, his customers and prospects, and business trends that may affect his future sales. He segments his territory and constantly updates his analyses, objectives, strategies, and controls.

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