Loretta Malandro, PH.D.

by Loretta Malandro, PH.D.

21 Psychological Principles of Persuasion
In sales, what might have worked yesterday is just not good enough in today's competitive marketplace. In this state-of-program, Dr. Loretta provides you with the 21 most current psychological principles of persuasion - new, powerful discoveries about human behavior and why people buy now. You'll to create the "Eureka Factor" - the buyer's sense of what everything is just right. And it's all in a practical, step-by-step format that lets you start using your knowledge the very same day.

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