More than three decades ago, Tom Feltenstein began his marketing career with McDonald's, rising up to become a senior-level executive. It was here he learned strategic neighborhood marketing from McDonald's founder, Ray Kroc. He helped Ray build McDonald's sales through strategic neighborhood marketing one neighborhood at a time.He later served as a marketing executive at Burger King. He was also senior vice president for an international multibillion-dollar advertising agency, Bozell Advertising. He's even owned a chain of 14 restaurants.Tom is the founder of the Neighborhood Marketing Institute. He is also the CEO and Founder of Power Marketing Academy. He has preached the magic of neighborhood marketing to thousands and thousands of people in his speeches, strategy sessions, and consulting sessions, at his world-famous Marketing War Colleges, and at his Ultimate Power Marketing Clinicsheld regularly in Palm Beach.He's liberated thousands of businesses ' from startups to multinational franchises. He's counseled many Fortune 500 companies and industry-leading organizations, including Texaco, Hyatt Hotels, Disney, Sports Clips, Wolfgang Puck, Coke, Omega Institute, Pepsi, Prizm Dental Partners, the U.S. Marine Corps, Sunoco, Wendy's, LA Weight Loss Centers, Subway, and countless others.He's also shared his insight and expertise on CNN's Larry King Live, The David Letterman Show, Lou Dobbs' Moneyline, and numerous other television and radio programs nationwide. He has been extensively quoted and has been the subject of feature articles in countless newspapers and publications, including US News and World Report, The Wall Street Journal, USA Today, Entrepreneur magazine, and The Washington Post.A renowned speaker, well-known coach, trainer, and strategist, Tom's also a widely published author. He's written 12 books, including Uncommon Wisdom, 401 Killer Marketing Tactics to Increase Sales, Maximize Profits, and Stomp Your Competition and Change is Good... You Go First. What's more, his savvy, thoughtful leadership style earned him 'The Visionary Award,' a most prestigious honor presented by the Council of International Restaurant Brokers.