You have no items in your shopping cart.
- (open) HOME
- (open)Products
- (open)Authors
- All Authors
- Andrew Melchior
- Dr. Andrew Newberg
- Dr. Andy Fuehl
- Fr. Angelo Scolozzi, M.C.III.O, and Dr. Lou Tartaglia
- Anthony Robbins
- Asara Lovejoy
- Dr. Arnd Stein
- Asara Lovejoy with Bonnie Strehlow
- Barbara Mahaffey, M.A.
- Barefoot Doctor
- Barry J. Farber
- Barry Neil Kaufman
- Bernie S. Siegel
- Bert Decker
- Bill Hybels, Haddon Robinson, Luis Palau, D. James Kennedy, Stuart Briscoe, Os Guinness, Ravi Zacharias, narrated by Dick Staub
- Bill Staton and Mary Staton
- Bob Proctor
- Bob Circosta
- Brian Tracy
- Bob Scheinfeld
- Bob Rathbun
- Brian Tracy and Colin Rose
- Brian Tracy, Jay Abraham, The Sandler Sales Institute and Earl Nightingale
- Byron Katie
- Bruce Lewolt and Tony Alessandra
- C.W. Metcalf
- Dr. Carl Aylen
- Charles Faulkner
- Charles Faulkner; Gerry Schmidt, Ph.D.; Dr. Robert McDonald; Tim Hallbom, M.S.W.; Suzi Smith, M.D.; Kelly Gerling, Ph.D.
- Colin Rose
- Charles Faulkner & Lucy Freedman
- Dale Carnegie Training
- Chuck Yeager
- Colin Rose, Jayne Nicholl and Malcolm Nicholl
- Dan Green
- Dan Miller
- Dan Millman
- Dan Sullivan
- Dave Ramsey
- David Allen
- Dr. David Hawkins
- David Bach
- David Bach and Bill Staton
- David Ison
- David Viscott, M.D.
- David Sandler
- Dean Sluyter
- Dr. Deepak Chopra
- Debbie Ford
- Dee Groberg
- Denis Waitley
- Dr. Deepak Chopra, Dr. Dean Ornish, and Dr. Andrew Weil
- Dr. Deepak Chopra, Dr. David Simon
- Denis Waitley and Thomas Budzynski
- Dennis Higgins and John La Tourrette, Ph.D.
- Deremiah *CPE
- Dick Sutphen
- Diane Sanchez and Stephen E. Heiman
- Dr. Dolf de Roos
- Dominic O'Brien
- Don Richard Riso
- Donna Faiman Cercone
- Doni Schultz
- Earl Nightingale
- Doug Hall
- Duane O'Kane and Catherine Wyber
- Ed Foreman
- Eckhart Tolle
- Edward (Ned) Hallowell, M.D.
- Elaine St. James
- Fabrice Beillard
- Eric Plasker, D.C.
- The Foundation for Inner Peace
- Esther and Jerry Hicks
- Gabrielle Bosché
- Fredric Lehrman
- Dr. Gary S. Goodman
- Gale Glassner Twersky, A.C.H., Ct. H.A.
- Garrett B. Gunderson
- Gary Null
- Gary Lalonde
- Gary Renard
- Gerald Epstein, M.D.
- Dr. Gayle Delaney
- George Silverman
- Gerald Jampolsky
- Greg Karp
- Gerald G. Jampolsky, M.D, Diane V. Cirincione, Ph.D
- Gregg Braden
- Harry S. Dent, Jr.
- Guy Finley
- Hans Christian King
- Harvey Mackay
- Howard Stephan Berg
- Jack Canfield
- Howard Martin
- Infinite Mind, LLc
- Jack Zufelt
- Jack Canfield and Mark Victor Hansen
- James M. Kouzes
- Jay Abraham
- Dr. James W Loehr and Peter J. McLaughlin
- James Waldroop, Ph.D
- James Van Fleet
- Janice Bryant Howroyd
- Jay Conrad Levinson
- Jay Abraham, Jay Conrad Levinson, Joe Polish with Tim Paulson, Tom Feltenstein, Peter Montoya
- Jay Tyler
- Jeffrey J. Fox
- Jeff Keller
- Dr. Jeffrey Thompson
- Jerrold Mundis
- Jim Camp
- Jim Rohn
- Jim Cathcart & Tony Alessandra
- Jim Harrick with John Wooden
- Jim Loehr, Nick Hall, and Jack Groppel
- Jim Rohrbach
- Jim Warner
- Joe Nuckols
- Dr. Joan Borysenko
- Joe Caruso
- Joe Vitale
- Joe Montana & Tom Mitchell Ph.D.
- Joe Navarro
- John Abdo
- John Cummuta
- Joe Polish with Tim Paulson
- Dr. Joel & Michelle Levey
- Dr. John Eliot
- John Cummuta and Tony Manganiello
- John Powers
- John M. Oldham, M.D. & Lois B. Morris
- John Wasik
- Jon Kabat-Zinn
- Jonathan Niednagel
- Kenneth Baum
- Jordan Goodman
- Kevin L. McCrudden
- Josh Kaufman
- Kazuo Murakami
- Kelvin Boston
- Ken Blanchard
- Larry Janesky
- Ken Blanchard and Barbara Glanz
- Ken Blanchard and Don Shula
- Larry Winget
- Kerry L. Johnson
- Kenneth Wapnick, Ph.D, and The Foundation for A Course in Miracles
- Kevin J. Todeschi
- Lee Pulos, Ph.D.
- Dr. Leo Buscaglia
- Larry King
- Les Brown
- Laurence G. Boldt
- Laura Silva, Gerald Seavey and Marilou Seavey
- Dr. Laurence D. Martel
- Luanne Oakes, Ph.D.
- Mac Anderson
- Loretta Malandro, PH.D.
- Dr. Lloyd Glauberman
- Marianne Williamson
- Lou Adler
- Marc David
- Marcy Blochowiak
- Mark Victor Hansen
- Mark Earlix
- Marianne Williamson and Deepak Chopra
- Dr. Mark Hyman
- Dr. Mark Stengler
- Mark Thompson and Richard Wilson
- Matt Furey
- Mark Young
- Dr. Marshall Goldsmith
- Martin Fridson
- MaryEllen Tribby
- Mary Kay Ash
- Mattel
- Michael E. Gerber
- Dr. Maxwell Maltz and Dan Kennedy
- Melonie Dodaro
- Michael A. Boylan
- Michael Bernard Beckwith
- Dr. Michael Broder
- Michael Wickett
- Michael J. Gelb
- Mihály Csíkszentmihályi
- Michael LeBoeuf
- Mike Rodriguez
- Michael Masterson
- Napoleon Hill
- Michael McMillan
- Michael Moskowitz
- Million Dollar Round Table
- Monica Wofford
- Nightingale Learning Systems
- The Monroe Institute
- Napoleon Hill and W. Clement Stone
- Nathaniel Branden, Ph.D.
- Noah St. John
- Neale Donald Walsch
- Neil Fiore, Ph.D.
- Nick Hall, Ph.D.
- Nido Qubein
- Paula Oleska
- Nightingale-Conant Corporation
- Peter Diamandis
- Pamela Dunn
- Paul and Sarah Edwards
- Paul Hannam
- Paul Pearsall, Ph.D.
- Peter Thomson
- Paul Zane Pilzer
- Peggy Anderson
- Peter McLaughlin
- Ric Edelman
- Peter Montoya
- Peter S. Cohan
- Phil Taylor
- Robert Allen
- Philip X. Tirone
- Robert B. Stone
- Pimsleur
- Rhonda Byrne
- Dr. Richard Banks
- Richard Carlson
- Richard Koch
- Richard Ott
- Robert Stuberg
- Robert Jordan
- Robert B. Stone, Laura Silva and Kain Samiya
- Robert Kiyosaki
- Robert Kriegel, Ph.D.
- Roger Dawson
- Dr. Robert Maurer
- Robert P. Miles
- Roger Love
- Robert Pino
- Ron Roth, Ph.D.
- Dr. Robert Schuller
- Robert White
- Seth Godin
- Robin Crow
- Roger Dawson and Mike Summey
- Sonia Choquette
- Sri Siva
- Sam Keen
- S. L. Parker and Mac Anderson
- Sandler Sales Institute
- Stephen Covey
- Shannon Duncan
- Sidney Friedman
- Sir John Templeton
- Steven Hartman
- Steven K. Scott
- Sonia Choquette and Patrick Tully
- Stefan Wissenbach
- Stuart Wilde
- T. Harv Eker
- Stephen Edwards
- Stephen Covey and Steve Jones
- Stephen Pierce
- Steve Jobs
- Steven Pressfield
- Thomas Leonard
- Terri Lonier, Gail Blanke, William Bridges, Guy Kawasaki, Daniel H. Pink
- Thomas Moore
- Thomas Schweich
- Tony Alessandra, Ph.D.
- Thought Technology, Ltd., featuring Stephen I. Sideroff, Ph.D., Erik Peper, Ph.D., Peter Hauri, Ph.D., and Thomas H. Budzynski, Ph.D.
- Tom Feltenstein
- Todd Duncan
- Tom Gegax
- Tom Morris
- Tom Mathews
- Wally Amos
- Tony Jeary
- Tony Alessandra, Ph.D. and Terry Paulson, Ph.D.
- Tony Manganiello
- Dr. Wayne W. Dyer
- Trump University
- Vic Conant
- Various authors
- The Vocare Group
- Win Wenger
- Wallace D Wattles
- Warren Bennis and Robert Townsend
- Warren Buffett and Bill Gates
- Zig Ziglar
- Michael Wickett, Ed Bernd Jr., Jose Luis Romero and JoNell Monaco Lytle
- William W. Atkinson
- Wolf Moondance
- Win Wenger, Ph.D., and Richard Poe
- Wordsmart Corporation
- Yehuda Berg
- Yehuda Berg and Michael Moskowitz
- Eric Todd Johnson
- (open)Downloads
- (open)Categories
- (open)ARTICLES
- (open)COACHING
- My $1 Offer Downloads
© © 2023 Nightingale-Conant Corporation
2700 Patriot Blvd., Suite 250, PMB 88,
Glenview, IL 60026
All Rights Reserved
- Home /
- You Become What You Listen To
You Become What You Listen To Article by: Jim Rohrbach
Introducing “Drive Time You-Niversity”
“You become what you think about.”
Earl Nightingale, co-founder of Nightingale-Conant Corporation
The late, great Earl Nightingale’s classic recording, “Strangest Secret” — that we become what we think about, is the inspiration for my musings here. Most of us have some type of daily commute for our career or business, and what we choose to listen to during this time will naturally influence our thoughts, usually without our awareness. If you haven’t yet acquired the habit of turning your commute into a “Drive Time You-Niversity” with educational/motivational audio programs, you’re cheating yourself out of an amazingly convenient way to add to your knowledge base… which will add value in the marketplace, and ultimately enhanceyour bottom line.
Let me first run down the typical choices you might be making each morning on your car radio:
Rock. As a baby boomer, I grew up on rock ‘n roll. My favorite song when I was an adolescent was “I Can’t Get No Satisfaction” — and believe me, I didn’t. Rock music’s appeal is its angry, frustrated, rebellious demeanor — perhaps not the best mental programming to take into the office, unless you’re giving notice …
Rap. Even angrier and edgier than rock stripped down to a driving beat, rap embodies a “Baaad Attitude.” While great for a dance party, this not the recommended mental stance toward your customers or the boss.
Country. From Hank Williams’ “Your Cheatin’ Heart” on, country songs often have a twinge of bittersweet heartbreak running throughout — I don’t think this leads to a morning “smiley face.”
Talk radio. I don’t want to “Rush” to judgment on this, but let me be perfectly “Frank-en” — you already AGREE with the right-wing or left-wing personality you’re tuned to … so what are you really learning?
Shock jocks. I gotta be “Stern” if you make this selection regularly: the latest titillating sophomoric humor may be hazardous to a serious professional business attitude.
Sports rap. OK — I confess … I’m a die-hard Cubs fan. (Hey — ANYBODY can have a bad century, right?) So once in a while I need a little fix of the latest rant on why they, or Da Bears or Da Bulls blew their last game. But is listening all day going to change yesterday’s score?
The news. Yeah, sure — you want to be informed. Have you ever noticed the morning’s headlines don’t change that much throughout the day … how many times do you have to relisten to the same tragic stories to realize there isn’t really that much “new” in the news?
Am I generalizing here? Of course. My point is not that you should NEVER listen to these forms of entertainment or information if you enjoy them — “all frock and no rock” will make you a dull person indeed. My question is — and I want you to think about it for a second — how much money has any of this “audio-indulgence” put into your pocket? Lemme guess — $0.00 … right? Conversely, it’s put A LOT of money into the pockets of the people you’ve been listening to — and all the radio personalities, sponsors, music publishers and recording artists LOVE YOU FOR THAT!
So my recommendation, at least on the weekday morning and evening commute, is that you break from this “cotton candy for the mind” (as Brian Tracy calls it) and sink your mental teeth into a meaty personal/professional development audio program. If you really want to do it right, listen to these programs over and over … after all, you didn’t learn the lyrics to your favorite songs by hearing them just one time. That’s how you’ll turn your commute into a “Drive Time You-Niversity,” which will allow you to learn more, thus earn more. And you’ll still be able to keep rockin’ the night away. You become what you listen to… so make sure what you listen to is life-changing!
Success Skills Coach Jim Rohrbach, “The Personal Fitness Trainer for Your Business,” coaches business owners, entrepreneurs and sales professionals on growing their clientele. He has helped hundreds of individuals to achieve their goals since he developed his first coaching program in 1982. To arrange a Free Consultation with Jim, go to www.SuccessSkills.com.