Your clients are an expression and
an extension of you. Many entrepreneurs
and salespeople will work with
anyone who has a heartbeat and a
credit card. However, this method
leaves you with too many challenging
clients. Learn to live by the red velvet
rope policy of ideal clients. By eliminating
the painful negative energy and
time spent worrying about challenging
client relationships, you will dramatically
increase your productivity, happiness,
and client referral rate.
Think about the person you are when
you are performing optimally at your
peak — when you’re working with people
who are both friends and clients.
This is the feeling you want to try to
work into all your interactions. It’s
incredibly easy once you identify who
you want to work with ... and with
absolute certainty determine that you
will settle for nothing less.
This may seem scary right now, but
hang with me. Once you define your
ideal clients, you will enjoy the pleasure
of dumping your duds! Release all
dead wood in your calendar and make room to Book Yourself Solid and work
with inspiring ideal clients.
TRY THIS EXERCISE:
Identify specific characteristics that
your ideal clients possess. Bring to
mind your favorite clients — the ones
you love so much you’d practically work
for free. What are they like? Here are my
top five.
- Bright (fun, lively, and expressive
humans)
- Courageous (dream big and aren’t
afraid to take risks)
- Resilient (come back for more even in
the face of failure)
- Think big (have high aspirations and
their projects benefit many people)
- Naturally collaborative (see the
benefit of working with others to
accomplish their goals)
Your turn.
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Learn more about Michael Port and
his book Book Yourself Solid.
