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Let the man Business Week Calls “The ultimate entrepreneur for the Information Age” teach you:
• The fatal flaw of “interruption marketing” — and how to overcome it
• How to tap the power of “Permission Marketing” to gain the consumer’s consent to participate in the selling process
• The 5 levels of permission — and how to move customers up to the top of the ladder
• How firing 70% of your customers might help your business
Seth Godin is vice-president of permission marketing at Yahoo! He founded Yoyodyne, the first company to create promotions and direct-mail campaigns online, and helped build the company into the online permission marketing pioneer before selling it to Yahoo! In 1998. Yoyodyne clients included AT&T, Carter-Wallace, H&R Block, Sprint, Columbia Record Club and hundreds of other companies.
Godin graduated from Tufts University in 1982 with a degree in computer science and philosophy, and he earned his MBA in marketing from Stanford Business School. From 1983 to 1986, he worked as a brand manager at Spinnaker Software, where he led the team that developed the first generation of multimedia products, working with such forward-thinking authors as Arthur C. Clarke and Michael Crichton. He is a recipient of the 1998 Momentum Award, honoring outstanding Internet industry accomplishments.
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