Dr. Gene Landrum is a high-tech startup specialist turned teacher, author, and lecturer, who consults on strategic marketing opportunities, visionary leadership, new product launches, and startup. As an entrepreneur, he created the Chuck E. Cheese concept of family entertainment among other consumer electronic ventures. After years of interacting with creative geniuses in Silicon Valley, he decided to see if the Einsteins of the world were similar to the iconoclasts in the Valley. This resulted in a doctoral dissertation on the personality characteristics of creative and entrepreneurial genius titled The Innovator Personality, plus nine books on the secrets of fame and fortune.
Media Release - Empowerment
RELEASE DATE: February 15, 2006
CONTACT: Brendankellypublishing.com or Gene N. Landrum.com genelandrum@earthlink.net
NEW BOOK: Empowerment: The Competitive Edge in Sports, Business & Life By Gene N. Landrum, Ph.D.
Empowerment is about what makes the Eminent Tick
Gene Landrum has released his 12 th book, a self-help work on personal empowerment. It offers insight into personal and interactive empowerment. Landrum is an advocate of looking within to alter life's externalities. He uses the early imprints and conditioning of superstars to validate his thirteen principles of Empowerment. He begins with renegade Jim Thorpe to show that to make a difference in the world you must be different. The new book is about those underlying characteristics that make us great or destroy us. Much of it has to do with the head interfering with the body's ability to function at peak making brain control central to success.
In his research, Dr. Landrum cites a study from Arizona State University that is counter-intuitive - "Don't look at the golf ball while putting." What? That is pure heresy in most golf camps. But the study demonstrates that golfers preoccupied with the mechanics of putting are being self-destructive and sink fewer putts than those who permit their body's muscle memory to have free reign at crunch time. Landrum speaks of skill being just 30 percent of the process with the head, heart and soul the balance in all athletic or business activities. Studies suggest that the world's athletic and intellectual superstars are made, not born. Psychotherapist Alfred Adler offered insight into this when he said, "Achievement motives and fear of failure are at the root of all success and failure." Even more telling is psychiatrist John Diamond's words, "Your thoughts have the power to alter the physiological response of your muscles." Empowerment: Winning the Competitive Edge in Sports, Business & Life is about learning internal control for external success. In this cutting-edge psycho-biographical analysis Landrum profiles thirteen prominent world-class athletes who rose to the very top due to
one psychological factor such as risk-taking in Babe Ruth and Competitive behavior in Michael Jordan. The author captures the human drama in each profile of early imprints and motivations that led to their ultimate triumphs. The path to athletic prowess is within the seething soul of the individual, not from some genetic superiority as is thought by so many. The profiles in Empowerment are about the keys to Tiger Woods and Lance Armstrong that went beyond their physicality. Each chapter is dedicated to one superstar's inner quality and the reader is offered a test to evaluate their own behaviors in comparison to the superstar. The pantheon of superstars include: Jim Thorpe (renegade), Babe Ruth (temerity), Babe Didrickson Zaharias (passion), Muhammad Ali (ego), Wayne Gretzky (intuition), Michael Jordan (competition), Greg Louganis (visualization), Jeff Gordon (intensity), Martina Navratilova (internal locus of control), Pele (instinctive foucs), Wilma Rudolph (resiliency), Lance Armstrong (tenacity), and Tiger Woods (Zone Land).
Each chapter in strong>Empowerment features a winning behavior and a self-test that enables the reader to assess their own practice of that behavior. For example, in the chapter titled "Make 'em Play Your Game," Landrum discusses the importance of a strong internal locus of control and illustrates this concept with Martina Navratilova's ability to take destiny into her hands by making Chris Evert play her game since she could not beat the base-court queen at her game. By determining whether their locus of control is internal or external, the reader is empowered to change from self-defeating to winning behaviors.
Media Release - The Psychology of Empowerment CD Set
By Gene N. Landrum, PhD
Phone: 239-597-9545
E-Mail: genelandrum@earthlink.net
RELEASE DATE: July 1, 2006
$19.95 for two-disk set summarizing Empowerment: The Competitive Edge in Sports, Business & Life "To know thyself is to be free" - Aristotle
What will you hear?
An insightful exploration into what makes superstars and eminent overachievers tick in all walks of life including sports, business and life. The two-disk set puts into audio what the book puts into words. Landrum discusses the vagaries of the heart and the head in peak performance. He finds that skill is but 20 percent of most endeavors with the head another 20 percent leaving 60 percent to the heart and soul. He cites these underlying behaviors as key to what makes people special. To be special, he says, you must:
- Be Different like a Jim Thorpe (voted Best All-around athlete in 20 th century)
- Be Willing to Fail like a Babe Ruth (voted Baseball's Best in 20 th century)
- Be Passionate like a Babe Didrikson Zaharias (voted Best All-Around Female athlete)
- Be able to use Breakdown to Breakthrough like Wilma Rudolph (track & field)
- Be Instinctively Focused like Pelé (Soccer's all-time superstar)
- Be Confident like Muhammad Ali (boxing)
- Be able to take Make 'em Play Your Game like Martina Navratilova (tennis)
- Be able to Visualize Winning like Greg Louganis (diving maestro)
- Be Intuitive like Wayne Gretzky (hockey's #99)
- Be a Competitive Zealot like Michael Jordan (basketball)
- Be Intensely Driven like Jeff Gordon (NASCAR)
- Be Tenacious like Lance Armstrong (cycling's golden boy)
- Be able to Go Into the Zone like Tiger Woods (golf)
If you don't know you Can, You Can't; if you don't know you Can't, You Can!
- From the CD audio track
To learn more abour Dr. Gene N. Landrum, vi
