WOMEN. What an extraordinary group of
people! We are so good at so many things. If you
want to get something done, have a woman do
it. We love a challenge. We love showing people
we can accomplish so much. We also care
deeply about others. We just can't help ourselves.
It is part of who we are. We love helping
people. We love making a difference. We love
laughing. We love contributing. The bottom
line is ... WE LOVE LIFE.
As Peggy Anderson said, "Great women are
not considered so because of personal achievements,
but for the effect their efforts have had
on the lives of countless others. From daring
feats of bravery to the understated ways of a
compassionate heart, great women possess a
common strength of character. Through their
passion and persistence, they have advanced
womanhood and the world."
We live in a time when people of all backgrounds
have a chance to succeed in business
regardless of gender. However, it is still not
uncommon for women to hit a glass ceiling and
never see any blue sky. Early in my career,
when I was working as a flight attendant, you
would think I saw blue sky all the time. What I
saw, unfortunately, was a system that was seniority-
based, not performance-based, and I realized
my options were limited. I made a decision
then and there that my only hope was to
become an entrepreneur.
Did you know...
- Women-owned businesses are growing at
twice the rate of all other U.S. firms.
- One in every 11 adult women owns a business.
- Women entrepreneurs generate over $2.5
trillion in revenues for the U.S. economy.
- More than 19 million workers are employed
by women business owners.
What does this all mean? Women are great
entrepreneurs! The self-discipline that allows
us to run a household, handle finances, motivate
our husbands and children (and most
times work a full-time job), is an untapped
strength we bring to our own business.
The nurturing of other people is a woman's
skill that is invaluable in the marketplace. It
allows us as business leaders to be good listeners,
good delegators, and, most importantly, to
be able to make decisions and act on them.
THE POWER OF CHOICE
There is a great passage from Alice
in Wonderland. Alice comes to a fork
in the road and asks the Cheshire cat,
"Which way do I go from here?" The
cat replies, "It depends. Where do you
want to go?" Alice says, "I guess it
really doesn't matter." And the cat
says, "Well then it really doesn't matter
which way you go."
Our destiny is made up of millions of
little choices — forks in the road. How
do you know which way to go? You
need clear direction — a goal, a dream.
And, the beautiful thing about being a
woman, and being a human being, is
that right now you are only one choice
away from a new beginning.
I know women who are succeeding
and some who are struggling. Both are
in direct proportion to the choices
they are making every day: the choice
to work for a limiting company or the
choice to start their own company, the
choice to make phone calls, the choice
to make sales presentations, the choice
to empower and listen to people on
their team, the choice to be a team
player, the choice to be a leader, the
choice to be a student in their field,
the choice to be a great communicator,
the choice to create an environment of
healthy competition.
You see ... choices are like habits:
They can be our worst enemy or our
best friend. But once you make the
choice to be an entrepreneur — to follow
a dream — you must not waiver.
You must not lose sight of that dream.
It will be the most rewarding experience
of your life, and the most difficult.
You will want to quit. You will
question your abilities, possibly even
your sanity. But if you are relentless
and stay focused on your dream, you
will eventually achieve it.
KEEP YOUR GOALS IN SIGHT
Experts on motivation disagree on
a lot of things, but one thing they all
agree on is that your levels of motivation
are directly tied to your expected
probabilities of success. There is
nothing more powerful than a madeup
mind.
Take for instance Florence Chadwick,
the first woman to swim the English
Channel in both directions. Her next
goal, when she was 34 years old, was to
become the first woman to swim from
Catalina Island to the California coast.
However, on the Fourth of July
morning, in 1952, the sea was like an
ice bath and the fog was so dense she
could hardly see her support boats.
She had been swimming for nearly 16
hours, and her body was numb.
Sharks cruised toward her lone figure,
only to be driven away by rifle shots.
Against the frigid grip of the sea, she
struggled on — hour after hour —
while millions watched on national
television.
Alongside Florence, in one of the
boats, her mother and her trainer
offered encouragement. They told her
it wasn't much farther. But all she
could see was a solid wall of fog. They
urged her not to quit. She never had ...
until then. With only a half-mile to go,
she asked to be pulled out.
Still thawing her chilled body several
hours later, she told a reporter,
"Look, I'm not excusing myself, but if
I could have seen land, I might have
made it." It was not fatigue or even the
cold water that defeated her. It was the
fog. She was unable to see her goal.
Two months later, she tried again.
This time, despite the same dense fog,
she swam with her faith intact and her
goal clearly pictured in her mind. She
knew that somewhere behind that fog
was land, and this time she made it!
Florence Chadwick became the first
woman to swim the Catalina Channel,
eclipsing the men's record by two
hours.
Your goals must cut through the fog
like a beacon in the night. They must
always be in sight. If you believe you
can do something (you can see your
goal clearly in your mind), you're likely
to remain highly motivated to
achieve it. However, if you lose sight
of your goal and you can no longer see
yourself achieving it, your levels of
motivation will fall greatly.
YOU DON'T HAVE TO BE
SUPERWOMAN
So, how in the world do we accomplish
great things in business and still
take care of our children, husbands,
home, and everything else? The answer:
Stop trying to be a superwoman.
We women know that we are great
multitaskers and we can get everything
done on our own. But getting
everything done is not always the best
use of our time. If you want to stay
small in business, be frustrated, tired,
and overwhelmed on a regular basis,
then you should continue to be a
superwoman. But if you want to
achieve the success you desire, trade
in your cape and surround yourself
with a team that can take on some of
the responsibilities — both at work
and at home.
HIRE WOMEN
Early in my career, I was told by several
people, "Don't hire any women.
They have too many responsibilities.
They have children and husbands and
charities, etcetera. They will not be
able to put in the time it takes to really
make your business work."
I listened to that advice for a brief
time, and then I accidentally hired
some women. I was ready for all the
excuses, but I never heard any. I was
also blown away by how much they
could get done and how they were performing
better than everyone else in
the office. I realized we had a secret
weapon. You want your business to
grow — HIRE MORE WOMEN! And
lead them with respect. They are the
key to your success, and you are the
key to theirs.
LEAD YOURSELF
Someone once said to me, "Leader
of one, leader of many; if you can't
lead one, you can't lead any." This
means that the person a woman needs
to lead first is herself. Leadership is
the highest and most rewarding honor
for a woman — and a great opportunity
to empower people.
Becky Brodin says it best:
"Leadership is not wielding authority
— it's empowering people." Many
leaders make the mistake of thinking
that when they reach the top, they can
use their position to force certain
behaviors from their subordinates.
We've all made the statement, "If I were
in charge, things would be different."
Leadership, however, is not about a power trip, but about giving power to
the people under you. It's about giving
them the tools they need to do the job.
— and do the job well.
Margaret Thatcher was a great
leader. She was the first woman in
European history to be elected prime
minister of England. She became
known as the "Iron Lady" because of
her dedication to the ideals in which
she believed. This can be summed up
by what she once said, "Being in
power is like being a lady. If you have
to tell people you are, you aren't."
BUILD GREAT RELATIONSHIPS
The quality of your relationships
will determine the measure of your
success. You have the power as a
leader to make deposits to and withdrawals
from your teams' emotional
bank accounts. Deposits would be: a
word of encouragement; a little note
letting them know you believe in
them; stretching their vision; praising
and recognizing them when they have
done something well; and when they
have had a tough day, being a good listener
and letting them know it is only
temporary. On the other hand, withdrawals
would be: being critical (especially
in front of others); not giving
them your full attention; commanding
them to do something; and talking at
them instead of with them.
Early on in my career when I started
having a little success, I thought people
should be "grateful" that they got a
chance to work with me. I was more of
a commander than a partner or a
leader. I lost some really good people
because I let my ego get in the way. I
had depleted some really good bank
accounts, and had to pay the price.
Remember, in building your team,
it's a "volunteer" army. When times
get tough, people might quit on a business,
but they'll never quit on a friend.
EVEN EAGLES NEED A PUSH
Learn to see the hidden strengths
and talents in others — even if they
cannot see them in themselves. Each
of us has untapped abilities within us,
but sometimes we need a little push.
There is no better example of this than
a mother eagle helping her chicks discover
their wings for the first time.
As the eagle gently coaxes her offspring
toward the edge of the nest, her
heart quivers with conflicting emotions
as she feels their resistance to her
persisting nudging.
Why does the thrill of soaring have
to begin with the fear of falling? Is it
possible that this time it will not work?
she wonders.
Despite her fears, the eagle knows it
is time. Her parental mission is all but
complete. There remains only one task
... the push.
The eagle draws courage from her
innate wisdom. She knows that until
her children discover their wings, there
is no purpose for their lives. The push
is the greatest gift she has to offer. It is
her supreme act of love. And so, one by
one, she pushes them ... and they fly.
The moral of this beautiful story
(written by David McNally) is that ...
even eagles need a push (the title of
his book).
There are many times when we all
need a push to reach our full potential
in life. And this push, although sometimes
painful, and often scary, can be
the greatest gift that any leader can give.
MAKE A DIFFERENCE
Never underestimate the power of
one person to have an impact in this
world, touching one person at a time.
By tossing her pebble into the pool of
life, one woman can set in motion
many ripples that extend beyond her
sight. Mary Kay Ash was one such
woman. She was the inspirational
founder and leader of Mary Kay
Cosmetics. Her seed of a dream blossomed
into the international company
and well-respected brand it is today.
But more than that, she provided
women the opportunity to reach out to
other women on common ground. She
gave women the power to make a difference
in their own lives and in those
of others. The success of Mary Kay
was built on the notion of the ripple
effect one woman can have among her
friends, their friends, and their
friends, and beyond that.
This remarkable woman was particularly
known for her ability to make
each person feel important. When she
began her own company, she said
when she walked into a room she
would pretend that everyone had a
sign around her neck that said ...
MAKE ME FEEL IMPORTANT
Everyone wants to feel important. It
is often through our connection to others
that we appreciate our value. We
want to feel that we are loved, that we
belong, and that somehow we make a
positive contribution to others.
TAKE RISKS
There are as many ways for a
woman to succeed as there are women.
Mary Kay did it through cosmetics,
Margaret Thatcher did it in politics,
Oprah did it in television, and I did it
in finances. What great idea — what
great dream — do you have within you
that has always wanted to get out?
It is easy to choose a path in life that
has been well traveled by many before
you and crowded by many walking
beside you. There is safety in knowing
the obstacles ahead and comfort and
warmth from the companionship of
others and certainty in destination.
Embarking on a journey into the
unknown requires steely courage, an
adventurous spirit, a deep belief in
one's self, and simple hope for a better
tomorrow.
Choose to take the risks necessary to
fulfill your dream! Start today.
Sources: www.womenof.com, ©1997-2004
www.thecompanyofwomen.com
Marcy Blochowiak is a CEO Marketing
Director with World Financial Group,
a member of the AEGON Group. WFG
is a financial services marketing
company headquartered in Duluth,
Ga., with offices worldwide. Marcy
leads her organization by example,
and her philosophy is simple: People
want to duplicate your success. Give
them a master copy worth duplicating.
Be the best you can be. Lead from the
front. Learn more about Marcy and
her powerful new book, No Glass
Ceiling, Just Blue Sky.