Ten Leadership Musts

Here are 10 things any leader can do to maximize potential – theirs, and that of their followers. These are not listed in order of importance, since it will require all 10 to achieve truly transforming results.

  1. Occupy the Land with Character
    Norman Schwarzkopf, the charismatic general who led coalition forces in Desert Storm, once defined leadership as a potent combination of strategy and character. "If you have to be without one," he said, "be without the strategy." Schwarzkopf understood the impact of Robert Frost's admonition to "occupy the land with character." While it's important to have a viable plan (strategy), it is essential to remember that belief in the plan is often contingent upon belief in the planner. Leaders can ill afford anything other than passion in protecting their character.

    TIP: If this hasn't been your strength before, start where you are. It's never too late to become the person you might have been.

  2. When Storms Hit, Stroll the Deck
    When my father was a boy, he accompanied his mother on an ocean voyage from New York to Bremen. On the return trip, they encountered one of the worst storms of that era. As the ship tossed back and forth between crashing waves, frightened passengers grabbed railings along the hallways and hung on for dear life. I asked my father if he was scared as well. "I was at first," he said, "then I saw the captain." In the midst of all the turmoil, the ship's captain was seen walking leisurely about the deck with hands clasped behind his back. "I was comforted by his presence and confidence," my father said.

    TIP: In times of difficulty, a leader's walk should be both visible and confident.

  3. Deserve to Win
    Young fans often besiege Sadaharu Oh for his autograph. The legendary Japanese baseball player always obliges ... sort of. When he signs a baseball or picture, he writes the word doryoku (effort) instead of his name. "I achieved what I did," Oh says, "because of my willingness to work hard." He prefers to be remembered for the effort he gave, not the 868 home runs (more than Hank Aaron) he hit. It's a message for leaders too. The quality of a person's leadership is rooted in the quality of his or her effort.

    TIP: Avoid a crisis of legitimacy by never asking followers to give more than you are prepared to give yourself.

  4. Make Selfless Decisions
    According to the Old Testament, when Solomon ascended to the throne at the death of King David, God appeared to him in a dream and offered to grant him anything he asked for. Imagine the possibilities that lay before this young man! He could have asked for a long life, riches beyond imagination, the power to control others, or the endless praise and glory of followers. His response is recorded in II Chronicles. "Give me wisdom and knowledge," he said, "to rule them [followers] properly." Solomon's most important decision as a leader was a selfless one.

    TIP: Remember that leadership is first and foremost an act of service.

  5. Connect with the Need
    On the wall of my office hangs a copy of a letter Abraham Lincoln wrote to Lydia Bixby on November 21, 1864, to acknowledge the death of her sons in the war. Lincoln wrote, "I feel how weak and fruitless must be any word of mine which would attempt to beguile you from the grief of a loss so overwhelming." Part of Lincoln's gift as a leader was this marvelous blend of compassion and humility revealed in his handwritten letter to Mrs. Bixby. Lincoln was a tough commander able to make hard calls, but it was his ability to connect with the human condition that made him a leader.

    TIP: Never underestimate the power of a handwritten note of concern or encouragement.

  6. Keep the Pipeline Full
    At the age of 84, Michelangelo had reached godlike status in Europe. His paintings and sculptures were the stuff of genius. One day he was asked if he had a motto, something that had guided his work and actions throughout his life. Michelangelo, responding in his native tongue, said, "Ancora imparo." (I am still learning.) At a period in life when most men of accomplishment were content to rest on their laurels, Michelangelo was still pursuing the raw material of his greatness: knowledge.

    TIP: Avoid knowledge obsolescence by staying on top of new trends, ideas, and concepts. Keep the "product" current!

  7. Demonstrate Graciousness
    George Washington said, "Every action done in company ought to be with some sign of respect to those who are present." Although a man of stature and consequence, Washington understood the importance of making those around him feel important and valued. The principle is simple: People don't follow a leader because they like her. They follow because they like themselves under her leadership. In a world largely defined by anger expressed in everything from terror to road rage, leaders must rekindle kindness and respect in the workplace.

    TIP: Goodwill demonstrated by leaders toward followers facilitates everything from creativity to teamwork.

  8. Manage Moments of Truth
    A number of years ago Jan Carlzon, the president of SAS Airlines, transformed his company with a simple, but potent strategy. Realizing that his company's reputation for service was formed daily by thousands of brief encounters with customers (he called them moments of truth), Carlzon challenged his team to make every one a meaningful experience for the customer. In similar fashion, leadership is defined by the quality of its "contacts and contracts" with followers. Casual commitments made in these encounters become the backbone of trust and confidence.

    TIP: Honor all mini-contracts ("I'll be glad to hear your ideas ...") made with followers.

  9. Guard Your Words Carefully
    Whenever the president of the United States makes a statement, people worldwide parse the words to see if there's another, perhaps hidden, meaning. Why? Because they understand that words have power and that serious leaders choose them carefully. Leaders who speak without first considering the impact of their words risk sending a blurred or misleading message. A leader's words have the power to clarify or confuse, encourage or frustrate, inspire or discourage. Failure to understand this is a fundamental failure in leadership skill.
    TIP: Avoid being "hung by the tongue," by choosing words with care.

  10. Listen to the Engine
    I met a railroad engineer recently, the guy who actually drives the train. I told him that as a boy I loved seeing the engineers, whistle rope in hand, leaning out the window to inspect the tracks as they drove by. "Actually," the man said, "that's not exactly what they were doing." He went on to tell me that the primary reason the engineer sticks his head out of the cab isn't to check the tracks but to listen to the engine. "He's so familiar with his machine," the engineer said, "he can easily catch something wrong with his ears alone."

    TIP: The best way to keep your engine (team) on track is to listen ... really listen ... to it daily.

Mark Eppler is a speaker, trainer, and author specializing in management and leadership development. Mark has presented worldwide to such organizations as P&G, General Electric, Cintas Corporation, 3M, Ford, Scripps Media, and the City of Detroit, to name just a few.

Learn more about Mark Eppler and his powerful books, Management Mess-Ups, The Wright Way, and his upcoming book, The Proverbial Leader.